19 comments

creative420's picture
creative420
279 pencils

Ha ha.. this is funny.. but bad execution..

futura's picture
futura
148 pencils

It's ok, agree on bad execution one.

Swissy's picture
Swissy
44 pencils

I like the idea for sure but agree with the bad execution.

Pacific Blue's picture
Pacific Blue
335 pencils

Why bad execution?
Anyone can give me details about the execution?

chintan ruparel's picture
chintan ruparel
1516 pencils

if u observe closely, the sky texture on the extreme left looks majorly photoshopped.

next, the mountain part and the grass also look kinda fake n forcefully put 2geder.

again, the guy wid d rope looks quite out of place with the colour scheme and size.

finally, i feel a packshot would've worked much better instead of the logo...and the typesize could've been smaller

~ old habits die hard, older ones never do ~

otto54's picture
otto54
381 pencils

now those are very useless comments.
who cares about the photoshopped extreme left or the grass and whatelse.
the idea works and the result is a shortlist in cannes...
i have seen this printed and there are no fake n forcefully detail in the whole image.

puppiepoppy's picture
puppiepoppy
1636 pencils

I think this got a metal in Cannes, not just shortlisted.

I liked it and felt it's kinda humorous! Love it. I guess you guys need to go up to the Cannes website to view the better color version of the ad.

ivan's picture
ivan

Oh, man! How refreshing to see such detailed critique. (guys:hint..hint;)

Ivan Raszl, admin of AotW

Jumo's picture
Jumo
592 pencils

+1 !!

---
Jumo,
Art Director FP7 Morocco

oshe's picture
oshe
852 pencils

Really really good. Creative but direct, direct but creative. Good and hard job

··o.s.h.e··

juliangray's picture
juliangray
987 pencils

i dont agree, i think the main problem is that the feeling that you get climbing a mountain is not the same that climbing a rock. the adrenaline, the rush is the most important thing.

i dont hate the concept but this execution doesnt trasmit it in a clear way.

Rog's picture
Rog
6094 pencils

That is a seriously clunky line/idea.
So, if that scored Cannes...then it just gave me a mini sensation.

>>>> That's not an ad. THIS is an ad.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreed, "but in a mini" sounds akward, it sounds like it should be an everyday expression, but it's not

liar's picture
liar
386 pencils

The copy should not be in cap, rather a mini copy, or subscript.

fluffy's picture
fluffy
236 pencils

I like the idea, but the execution could be better. Another photo and teeny tiny copy.

afterbyrne's picture
afterbyrne
215 pencils

Made me smile.

Joe76's picture
Joe76
772 pencils

Me like it :)

moussaka07's picture
moussaka07
2 pencils

Made me smile yes, but i have to agree there should have been a pack shot, more than the logo there. :)

Maxwedge's picture
Maxwedge
558 pencils

Agree with comments above re type and pack even if a mini-pack shot would have been tricky to show a size comparison. At first glance looks like he's climbing a dinosaur turd in some horrible cold field, but nice and lateral concept. The Ad I mean.

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