Snickers: Mad scientist

Advertising Agency: IMPACT BBDO, Dubai, UAE
Advertiser's Supervisor: Charlotte West, Valdir Nascimento
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Aunindo Sen
Photography: Carioca Studio
Account Supervisors: Talal Sheikh Elard, Samantha Stuart Palmer
Account Managers: Katie Guy, Melis Izgi

March 2014


Austin Video Production's picture
Austin Video Pr...
1274 pencils

This is an odd series of ads. But, again they catch the eye.

morse's picture
17103 pencils

This will take a metal or two for sure.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
3226 pencils

I want to be the crazy scientists. I should stop eating Snickers.

Art & Illustration

Setinho's picture
298 pencils

I didn't get it. Why a scientist, a granny and a cave man?

NY Belfry's picture
NY Belfry
1045 pencils

It's playing into their "you're not yourself when you're hungry" campaign. Though they should still have the headline.

I'm not crazy about the campaign though, it just doesn't say chocolate bar.

thedesignaddict's picture
5403 pencils

It is a riddle, wrapped in a mystery, inside an enigma.

ivan's picture

It means: 'You're not yourself when you're hungry'. When you unwrap and eat a Snickers you become yourself.

Reality Check's picture
Reality Check
2473 pencils

But graphically, the (bad) unwrapping Mad scientist, Granny and Apeman are equated with the (good) unwrapping Snickers packaging, making the idea an almost but not quite.

kleenex's picture
41086 pencils

I say the full set of ads work for me.

Mitch24's picture
37 pencils

Terrible, what the hell are you trying to say.

sacrilegend's picture
3322 pencils

A brilliant execution of their current campaign. But as evinced by the criticisms here, it could've benefited from having the line there.

Marcao's picture
3029 pencils

Definitely needs the line, but then again, some people might actually want to be a mad scientist or caveman just to see what it's like.

4Lion's picture
19 pencils

OMG, Night Nan you are absolutely right , the snickers campaigns are same like old spice ads which won the cannes 2012.

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