Life is exercise. Snickers Marathon is energy.
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Peter Kain
Copywriter: Peter Kain
Art Director: Gianfranco Arena
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3 Comments
I like the way they were done with.
It would have been better if they had shown a more stubborn animal, eg: a donkey@mule@ass..
But it's good nonetheless....Kudos!
No, it would not have been better...
The copy says life is exercise... a dog is more relevant to consumers lives than a mule. It's just humorous anyway, no need to get too serious over how much of a workout the animal gives you.