Snickers Ice Cream Bar: Real Ice Cream

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
Published: April 2011


Mytwocents's picture
194 pencils

Product changes but it's the same execution three times.
Nice art direction though

Kriativity's picture
418 pencils

somebody please explain me what this ad is all about!

Manoma's picture
1093 pencils

Nice AD,
but three time for same idea... etc...

AdBuzzer's picture
1168 pencils

Yeah, I think we all seem to have a problem with identifying what this ad is actually trying to say. Is there some French insight that you have to drop an ice-cream to check if it's real or what? The message (whatever it is) is too obscure and confusing.

Adsniperz's picture
65 pencils

Obviously it's no french insight, it's a truth. Real icecream acts like this, Mars, snickers (whatevers) bars don't. Only they could say this in such an ironic way!

abbaby's picture
70 pencils

u must check dis out

Don't forget to sign the online petition.

denize's picture
81 pencils

it could be really really more funny

Good Blood's picture
Good Blood
43 pencils

Idea - showing the difference of Snickers Ice cream and Snickers bar, not this ice cream and another ice cream. Looks like a bar but is ice cream so eat it as ice cream.

AD-rian's picture
261 pencils

I like this idea. It's a bit of a shame they did the same gag three times, but what the hell.

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