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Snickers Ice Cream Bar: Real Ice Cream

Snickers Ice Cream Bar: Real Ice Cream
Your rating: None Average: 5.8 (64 votes)

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
Published: April 2011

7 Comments

Mytwocents's picture 130 pencils
Mytwocents | Tue, 2011-05-10 19:59

Product changes but it's the same execution three times.
Nice art direction though

Kriativity's picture 430 pencils
Kriativity | Wed, 2011-05-11 02:15

somebody please explain me what this ad is all about!

Manoma's picture 1102 pencils
Manoma | Wed, 2011-05-11 02:16
5

Nice AD,
but three time for same idea... etc...

AdBuzzer's picture 1130 pencils
AdBuzzer | Wed, 2011-05-11 16:05
4

Yeah, I think we all seem to have a problem with identifying what this ad is actually trying to say. Is there some French insight that you have to drop an ice-cream to check if it's real or what? The message (whatever it is) is too obscure and confusing.

http://adbuzzer.wordpress.com

Adsniperz's picture 9 pencils
Adsniperz | Wed, 2011-05-11 18:12
10

Obviously it's no french insight, it's a truth. Real icecream acts like this, Mars, snickers (whatevers) bars don't. Only they could say this in such an ironic way!

abbaby's picture 67 pencils
abbaby | Mon, 2011-05-16 00:57

u must check dis out

http://www.youtube.com/watch?v=HWAWue6wDiU

Don't forget to sign the online petition.

denize's picture 78 pencils
denize | Fri, 2011-06-03 21:07
5

it could be really really more funny

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