Snickers: Dead

Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Creative Directors: Paul Belford
Art Director: Paul Belford
Copywriter: Nigel Roberts
Photographer: James Dimmock
Typographers: Paul Belford, Steve Davies, Michael C Place
Project Manager: Bryony Quarrell
Planner: Mark Fallon
Account Handlers: Alex Siewert, St John Walshe
Brand Manager: Jenny Williams
Image courtesy of D&AD


thirty6chambers's picture
1464 pencils

i like the shirt but what does skateboarding have to do with snickers?

Guest's picture

Are you serious? Look it up m8, please...

lsadunb's picture
575 pencils

Original idea. But great copy, just this one.

noir's picture
10 pencils

maravillosa campaña, la direccion de arte me parece impecable, la repeticion del personaje, el copy...

Beatboxer's picture
1519 pencils

Well, Chambers... I see no connection between chocolate and skateboarding, the same way i see no connection at all between the elements, in a crescent number of communication pieces these days.

I guess it's a matter of attitude towards life, and towards radical sports, in this particular case. Does it translate the values Sneakers want for the brand? Maybe... Otherwise, this campaign wouldn't be out, right?

*pUFF* And then, Chocapic was made...

erhanali's picture
368 pencils

Smart body copy.

"Everyday is one short life"

mrtalented's picture
2175 pencils

i like the art direction but not the concept. it has nothing to do with the product benefit.

i looks like a campaign for clothing or x-games to me.

Guest's picture

You gotta love this. And each of this series.

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