Sneakerking: Butterflies
Almost too rare to wear.
Advertising Agency: Leo Burnett Frankfurt, Germany
Creative Director: Andreas Pauli
Art Director: Matthias Fickinger
Copywriter: Christoph Tratberger
Illustrator: Christian Frech
Photographer: Marcus Caviola
Published: December 2007
Comments
Nothing new. 2 years ago JEEP did something like this with a MUCH BETTER art direction.
http://adsoftheworld.com/media/print/jeep_wrangler_unlimited_blue
no... no hard one...
Say no more...
not bad for a shoe catalogue, not very exciting as an ad.
I like it, especially because in this one nothing is added to the shoes... like insect legs for example...
- adsactly! -
Exact same thoughts. I like it better than the jeep version,
it plays with the sizes and colors so it helps to understand
what is going on so they don't need to make them look like
bugs that much.
I like it until brain123 say Jeep did it before.
-Tung
--good idea is enemy of great idea
Done by Havianas as well. However the line 'almost too rare to wear' is a nice one that could lead to more original executions.
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com
not to mention Crispin Bogusky's work for some bicycle shoes. exactly the same idea: shoes make butterfly.
come on guys, this comes from a student's book or something similar...
and it's so early 90's
Say no more...
DONE... nice shoes though.
just dont do it
CP+B did it using helmets. The insect or animal charts have been done many, many times.
are those nike's?
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