Sneakerking: Butterflies
Almost too rare to wear.
Advertising Agency: Leo Burnett Frankfurt, Germany
Creative Director: Andreas Pauli
Art Director: Matthias Fickinger
Copywriter: Christoph Tratberger
Illustrator: Christian Frech
Photographer: Marcus Caviola
Published: December 2007
12 Comments
Nothing new. 2 years ago JEEP did something like this with a MUCH BETTER art direction.
http://adsoftheworld.com/media/print/jeep_wrangler_unlimited_blue
no... no hard one...
Say no more...
not bad for a shoe catalogue, not very exciting as an ad.
I like it, especially because in this one nothing is added to the shoes... like insect legs for example...
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I like it until brain123 say Jeep did it before.
-Tung
--good idea is enemy of great idea
Done by Havianas as well. However the line 'almost too rare to wear' is a nice one that could lead to more original executions.
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not to mention Crispin Bogusky's work for some bicycle shoes. exactly the same idea: shoes make butterfly.
come on guys, this comes from a student's book or something similar...
and it's so early 90's
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DONE... nice shoes though.
just dont do it
CP+B did it using helmets. The insect or animal charts have been done many, many times.
are those nike's?