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SNCF: Bikers
Try it once and forget the road.
Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Marianne Fonferrier
Copywriter: Ghislaine de Germon
Photographer: David Harriman
Comments
on the rail again
add-mad-ads
Cool series, great conception, nice layout.
Is that guy in front wearing a confederate flag bandana?
i bet you he ain't wearin no union flag on top of 'is big 'ol heayd
simple, not that direct
but me likey..
The tag is weak - write it in a stronger, more clever way. The first one in the series doesn't make sense, since that guy would be walking if not for the bus.
you mean the train.
but agree, the guy would be walking anyway, so doesn't make sense at all.
the hitchhiker was veeeery weak and literal, but this is much better.
the line sucks, but the idea is good.
hmmm, i actually liked the line, especially the "forget the road" part, which is what a train gives u.
"the road" describes a very distinct experience for each one of these characters, even for the hitchhiker, and it's the idea of leaving that experience behind what makes the ad work.
could it be stronger? maybe yes, but i still got the message and smiled.
however, i agree with you that the hitchhiker is the weak one here.
cómo lo escribirías tú, mónica? saludos.
Sollid
Lucu.
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