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I love the camp.... coooool.
Actualy... I think its a weak idea, but i like the execution... Not Bad.
;)
no. taxes are evil. paper is ok
Good point.
I do sympathise with paper as well.
:)
Lol
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contact_heads@web.de
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hmm.. nice art direction. But dont you think the idea is a little weak ?
A very good dramatisation,
but weak on theme,
agreed CHEOK
As a freelance copywriter, paper is most definitely not evil, whereas taxes most definitely are.
good execution, but weak idea. wud have worked well for something else, but not this.
i love the campaign
nice art direction
These are great, when have you seen anything near this for tax preparation?
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brandon
www.brandonknowlden.com
Very tough category. Fun campaign for sure.
It's funny, but I find the idea kinda dumb and lame.
Wrong, taxes are evil. Paper is paper.
Hey, wait a second, I don´t get ist: These are print ads, am I right? Printed ads in magazines? Which mean that they´re printed on paper? And these people are trying to tell me that paper is evil?
You're going way to deep. No need on this ad.
At first glance I thought that evil paper gnome wanted to light himself on fire. Nice art but the idea isn't that great.
The logic is all wrong. It is not the paper, it is process. Obviously the idea came first.
Desi
www.DesiCreative.com
it is the first time that I see a print campaign with photo shootings/production for taxes. and thats all ok. but why the paper is evil?!?
I mean this is a wierd anaolgy I guess. cuz if the paper is evil than the final exams are good but the paper is evil! WHATTT? :) taxes are evil. dont hate paper. love 'em b'oi!
great, excellent for the category, impecable art direction, and yes, for this kind of thing probably paper is evil because it doesn't allow any mistakes when filling out the forms, if you make one you can't correct it and have to start over!
lovely
great and silly
somehow i want to believe that the line is not close enough to the product, but on the other hand, actually it's a genious line. Can't get it out of my head.
who can say that about their last product?
BMW Z8 is deadly
Drive safer with BMW Z9
woo, see the difference?
"Paper is evil" works, BMW Z8 does not. BMW or any other company would never create a negative story about their own products, even if there is a successor. The Online Tax Product (it's not, i just call it product) is pretty adequate for this idea, so they used it.
One of the freshest campaigns i have seen for some time.
Hi ripster.. I don't know if i get you.. they are saying paper its evil which is not there product.. So nothing negative they said abut there product which is the online.
Thanks.
is this an insight based ad?
great
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