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Defense

Published/Aired: 
November 2007
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11
Description: 

Newspaper ad campaign promoting Matt Doherty, the new SMU Men's Basketball coach.

Advertising Agency: The Richards Group, Dallas, USA
Creative Director: Jim Baldwin
Art Director: Kiran Koshy
Copywriter: Bill Milkereit

Comments (2)

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Abra Cadabra's picture
Abra Cadabra
102 Activity Scores

"Coach Doh" is short for Doherty, as in Matt Doherty, as in the head coach of the SMU basketball team. To "D up" means to play defense.

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