Newspaper ad campaign promoting Matt Doherty, the new SMU Men's Basketball coach.
Advertising Agency: The Richards Group, Dallas, USA
Creative Director: Jim Baldwin
Art Director: Kiran Koshy
Copywriter: Bill Milkereit
Published: November 2007
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3 Comments
the richards group used to be good. kinda sad seeing work like this.
A retro look that works against modern college basketball. It suggests players might be in short shorts, shooting one handed set shots with a 1950's era coach who does nothing but scream and snap his suspenders. Plus the color scheme and starburst reminds me of a bucket of KFC.
"Plus the color scheme and starburst reminds me of a bucket of KFC."
I'm so glad I'm not the only one to think that. He looks like Colonel Doh.