May 2008

Smoking in Italy kills 10 times more people than road accidents.
Tobacco smoke is one of the major risk factors in the development of diseases, often chronic and debilitating, that impact negatively on the welfare of each of us. According to the World Health Organization (WHO) is the leading cause of preventable deaths worldwide, 10 times greater than the deaths due to road accidents.

Art Director / Photographer: Davide Santoli
Copywriter: Jader Zani

Comments (11)

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LeeHarvey's picture
Activity Score 3045

Could work very well as an ambient idea! Bunches of flowers around ashtrays with a small plaquette on it that explains the lot.

corre's picture
Activity Score 196

the text is too long and thing with 10 times more deaths is repeated twice. People aren't dumb, only once is enough.
Unless... since they're aiming this ad at smokers, they're assuming smokers are dumb...?
That's not very nice.

SeanMartin's picture

This could have used a little better sense of art direction: at first glance, it looks like a trash can in a 50s kitchen, and it's just not immediate enough. It needs more of a sense of a sidewalk, outside a building, something to give it a better indication of place.

And perhaps it's just me, but that has to be the longest single sentence in advertising history.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

paso's picture

complimenti bravo jader!!!!!!!!!!!

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

italian advertising...tstststs...

arthur king's picture
arthur king
Activity Score 12

mmmmmmm ok

Guest commenter's picture
Guest commenter

no good.

Guest commenter's picture
Guest commenter

no good.

Pinomerenda's picture

Compliments! : )

Guest commenter's picture
Guest commenter

Great guys. I totally agree with the ambient idea. Make that outdoor with a natural way to place the headline only, and you have an award winner.

Carbuncle's picture
Activity Score 19

Many thanks guys.

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