Smirnoff Ice: Fly

Smirnoff Ice: Fly

Advertising Agency: de la Cruz / Ogilvy PR, Puerto Rico
Creative Director: Adriana Miranda
Copywriter: Danny Román
Art Director: Pedro Vergé

Your rating: None Average: 6.7 (48 votes)

Comments

Nice. Very nice.

good. not great, nor bad.
just good.

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Me quedé congelado al verlo. Muy bueno.

cool! no esta nada mal.

boring and force

very good art direction! nice and simple

my life just in a bag.

Excelente... puro talento latino

Eu gostei muito!!!!
amazing!!!

I guess the next one will be the lower lip of a gal sticked to the mouth of the bottle...

Hmmm... pretty simple and fun, so i'm going to have to give it a thumbs up. This is random, but I like how the website looks like "Smirn Office" dot com.

mattcrump.com

And then, Hell froze over.

Nice one.

Noooo! Not credible what so ever, there's a very thin line between utter stupidity and sheer brilliance, and more often than never it's hard to tell, but this definitely falls on the wayside, it's just incredibly stupid. Nice idea but should have been worked on, you can't relate an ad solely on a products name, e.g - a ford one tonner, yeepee yay I'll just put the truck on a scale that reads one ton - yay! Bullshit if not bullbrand...

credible?? since when good ads/ideas have to be "credible"? have you ever heard about exaggeration?... I won't give you any examples cause I'm totally sure you can think for yourself some very good ones (if you don't let me know and I'll gladly send you some advertising sites, books, techniques, names of schools, etc).
And: at least in my country smirnoff ice always use "ice" and "cold" stuff in its ads, so what do you mean by "solely on a products name"? I love this ad. Sorry.

At first glance it appeared to be student work, till I checked the credits, first level definitely, sink your claws in a little deeper! SFX: A sickly bovine bellowing...

tantrik_indian's picture

downright stupid
~~be cool eh!~~

Horrible!

Beer can give you that cold. vodka not. Even if you drink it super fresh, just after it's very hot and hot. It's alcool.
so I think the insight is bad.
And flies does'nt drink Alcool.
Not a good ad for me.

--
One day there will be a marvelous signature here. For the moment there is this.

duuuuhhhh... have you ever heard that advertising sometimes uses EXAGERATION??...
If you don't like it that's ok, but look for an intelligent reason please...
"Flies does'nt drink Alcool" !!! (by the way it's "flies DON'T drink ALCOHOL"..)

oh god, another judgedead... you guys want us to think you're great philosophers or something? c'mon!!! "Flies does'nt drink Alcool", for Christ's sake... my english is bad but you certainly beat me, dude.
Oh... what's that? That's right, your name is BRAINSUGAR... sugar... brain... that explains a lot. Sorry.

like it

Great ad. I like it.

-Tung
--good idea is enemy of great idea