21 comments

Mtl Dave's picture
Mtl Dave
274 pencils

That's nice. I like the line "Old story new twist". Great metaphor. It make sens for me.

viral fever's picture
viral fever
30 pencils

very twisted very very cool stuff. hope you guys are making this into a long series and is there tv on this idea. love the idea!!!

earthworm's picture
earthworm
20 pencils

great connect with the product. as twisted as smirnoff twist. cool campaign. is this s big idea or what. some of the executions have a very studio feel but maybe that's intentional and deliberate!!! but really cool stuff for vodka.

adasia's picture
adasia
18 pencils

agree with you dave. what a twist to the age old cliche of historical icons. trust the idea is international even if its out of india eh?

Desi's picture
Desi
1052 pencils

Nice idea. The art could have been better though. The apples are dispropotionately bigger, the girl's pink bikini top is visible, her face looks crap, the sky looks bad and the tree cutout is aweful....in fact there are similar styled visuals, the best one in India was done by V Sunil for an SMS campaign.

ryanfluet's picture
ryanfluet
105 pencils

although the pink bikini top and that model's awful look on her face are most likely errors, all the other things you've pointed out are most likely intentional... think "theatrical look." Also the sky is not photoshopped, it is a backdrop.

deep_tracy's picture
deep_tracy
588 pencils

i think those too are intentional. judging from the snake's face, the look they wanted was staged and campy.

Copy_Can's picture
Copy_Can

The line isn't original to me - it reminds me of DDB's line for the new GTI: "The Original, Updated."

deep_tracy's picture
deep_tracy
588 pencils

naturally. the proposition's the same. this one's better, sexier, and dead on with the product (twist) and concept (old story).

the.adnerd's picture
the.adnerd
160 pencils

agree totally with desi.
this idea needs really great, perfect images.
concept is really nice.
so what it's something like the original, updated? it's totally in sinc with the product.

Copy_Can's picture
Copy_Can

So what? So nothing. Let's just recycle old stuff and conform to mediocrity. HUZZAH!

satan's picture
satan
181 pencils

One of those ads dat looks good, cool, original, and is different... well I do fail to understand the ad in totality as on wat makes it stand class apart.

cooties's picture
cooties
180 pencils

this line reminds you of "the original, updated?" Taj mahal reminds me of the great wall of china but that doesn't mean they are the same.

popdistortion's picture
popdistortion
1594 pencils

Very funky. I especially like the trashy look because it was done with attention to details and is absolutely intentional. Nice work JWT and thanks to an apparently cool client.

Chris's picture
Chris
1987 pencils

Looks like a bollywood set

the.adnerd's picture
the.adnerd
160 pencils

no copy_can, i didn't mean to say it's ok to recycle. if one does it intentionally, it's giving in to mediocrity.
i meant that in this case, the concept is so in sync with the product, that it doesn't remind me at all of vw.

ChuckNorris's picture
ChuckNorris
834 pencils

Quite weird snake that is. Sort of looks like a fish.

I think de idea is ok. But like the other examples better (this snake freaks me out).

lara's picture
lara
114 pencils

gud, tricky, says d message, hope i'll make sumthing classy like that 1 day

kagemusha's picture
kagemusha
30 pencils

the art director does not have and eye towards detail

Guest's picture
Guest

Im gonna go ahead and say that the pink "bikini" is actually leaves, seeing as there is some in her hair too.

Guest's picture
Guest

can somone tell me, when this smirnoff green apple maded? in whic year

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