Smirnoff: Be whoever you want
Advertising Agency: S4, Poland
Creative Director: Norbert Wawro
Art Director: Peter Olszewski
Copywriter: Tytus Klepacz
Published: March 2009
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62 Comments
Why have you choosen mahatma gandhi,,, he is father of nation. this seems wrong to me.what do you say on it?
don't you think that it is a positive way to show gandhi's legacy. peace&love just like after a one shot of vodka. have fun dude...
pathetic... if your idea of peace&love is based on vodka, then I'm sorry
It's an error, it should have been Harilal Mohandas Gandhi.
has drink-responsibly-advice written somewhere?
In a reflection.
Good point
http://www.truactionflix.com
in the reflection Sauron is written.
the best part!
total exemplary garbage! instead of Superman should have been corpse or a car wreck, etc.
please try to dring first before you make an opinion. that's for experienced dringers.
Idea aside, learn how to do reflections! Don't just flip the image and set the transparency.
Idea back, let's provoke binge drinking, where people jump out of apartment buildings thinking they can fly, wicked...
www.creativeduck.blogspot.com
Exactly what I thought when I saw the superman tag. Get to the bottom of the bottle and you can run faster than a speeding train and stop a car in its tracks with an open palm... it's only responsible drinking if it comes with a free super power!
the way it is now it is a good anti-drinking ad. go Smirnoff!
the more you drink, the stupider you get!
I was thinking listing famous alcoholics.
Gotta agree. This ad is very irresponsible.
mmackinven, I notice the bad reflection now that you point it out. Out of curiosity, what would you do to make it more realistic?
You can flip the image, but it all depends on where you place it.
In this ad http://adsoftheworld.com/forum/exhibition/alka_seltzer I flipped it and warped it a touch, but lined it up so the reflection looks like you can see the curve of the bottle where it should be (when really it's not, it just worked that way). This was very rough though as I was working with a low res image so didn't spend much time on the execution. But you get the idea.
If you can't make the bottle reflection work, just go without one :)
Study how reflections and shadows work, they can be quite tricky to nail.
www.creativeduck.blogspot.com
Distance, boys.
Norbert Wawro chutiyee akall hai ki nahi...bhenke laude tere baap ko itne naam doonga ki teri maa pi pagal ho jayegi.
chup karo yaar. i know sentiments hurt.. but this is a public forum. maintain yours and our dignity!
the lower sticker on the bottle is too flat.
bad bad bad.
Ohhhhhhhh Mahatma Gandhi
John rambo, hahaaaa...xD
all balls, no brains
So this is implies that it's ok for one person to finish an entire bottle by themselves?
Not the smartest brand-building exercise.
one bottle per one preson is okay. that's the way we (me and my mates) dring during our parties
money is the winner and humanity is the victim .. over all idea is funny and selling one .
i love it! love superman, hic!
drinks all round except for silvertongue, some guests, mmmmmackinven and copylad!oh yeah, happy st. patrick's day, a day on which millions of irish folk and others get totally trashed on guiness, vodka and whatever else comes to hand!
be what you want to be...bacardi!!
The philosopher, the show off, the invisible, the invincible and pure evil........
painfully true.
love it.
Love it! Love Sauron!!
PARDON! I'M THE ONE WHO GETS THE IDEA OF THIS AD?!?!?!__)))))
It's just a really humor one!!!!-)))
ahahaaaa!))))))))))))
Superb!))))))
Solid idea, well executed and bloody funnny!!!
Thumbs up.
Hooray! Smirnoff WINS!!
Be whover you want except Norbert Wawro, Peter Olszewski and Tytus Klepacz. Norbert, India aa tere ko ads banana sikhate hai. Mere ko ek cheez bata, Madam Curie kyon nahin ho sakti Gandhi ke jagah?????
why do you guest commenters always put these kind of comments. himmat hai toh naam aur no. daal na. this is a coool ad. thats exactly how people behave when they get drunk.
ideas....30 minutes nahi toh free.
guess that's how u behave when you get drunk a$#e^*@e. india aa ke kaam kar, jhantu se market mein kyon mara raha hai?
now u know, why didn't put name and number. tujh jaise kuch chutiye chep ho jaate hain.
What about the reflection of "superman"...simply fucked up!
Wow!
Why not be yourself?
for the win
www.etanshapiro.com
--------------------------------
me@etanshapiro.com
has it won?
hahahahaha.
ad of the month!
Sauron, sauron, sauron!!!! Ad of the month!
Cheers to that!
It's fake ad, law in Poland prohibits such publications.
In Poland alcohol print advertising is permitted. Don't know where you get your facts.
You're right - it's fake.
Absolute pisser! Literally. Has my vote for the win!
I'm hungover but now i want to be rambo!
Great ad!!!! I want to be a troll and live under the bridge. im off to get some smirnoff!!! :)
Where did this ad come from? What magazine? Where was it first found?
is this supposed to tell you how you become stupider the more you drink, as buddy said before, good ANTI-drinking ad
of course... be whoever you want... when you're drunk.
Why the creative was angled the way it was...
When you start off, you want to control your drink, so you start off as Mahatma Gandhi...
Then you start spewing weird psychology and theories as Sigmund Freud...
After a few more drinks, you start driving your car like Knight Rider...
And get hooked up with Angelina Jolie and start plans to adopt vietnamese kids...
After that your imagine takes a toll and your gadgets start doing amazingly awesome things...
Then you feel so high, you'll want to take on Osama as John Rambo...
When you almost finish the bottle, you'll probably be left in your underwear as Superman...
And as the bottle finishes, you lose your (wedding) ring (and wife) to a damn shortie from the Shire (possibly a New Zealander)...
I'd give you an award for the great story.
You pretty much summed up this ad which summed up drinking!
Love it and your response.
Keep the storm brewing.
gandhi no.. muy elegido
deberian ser personas como lei mas arriba famosos bebedores, no personajes tan aleatorios..
y que si se te acaba el vodka te pones malo como sauron y destruis todo? donde esta la conciencia de vender un producto delicado como una bebida alcoholica la conciencia de beber.
Sta bueno no jodan, simplemente es humoristico, no te venden un cambiador de identidades.
Dont Worry be happy!
DIos!
Pretentional, banal, forced...
Just like comment...
For the fame!
After Guest comment... i just love dis concept...... :) damn cool...
The Way I Think.... I Can Create.
Did anyone notice the Sauron written after Superman as a reflection?