Smirnoff: Be whoever you want

Advertising Agency: S4, Poland
Creative Director: Norbert Wawro
Art Director: Peter Olszewski
Copywriter: Tytus Klepacz
Published: March 2009

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63 comments

Guest's picture
Guest

Why have you choosen mahatma gandhi,,, he is father of nation. this seems wrong to me.what do you say on it?

Guest's picture
Guest

don't you think that it is a positive way to show gandhi's legacy. peace&love just like after a one shot of vodka. have fun dude...

Guest's picture
Guest

pathetic... if your idea of peace&love is based on vodka, then I'm sorry

Guest's picture
Guest

It's an error, it should have been Harilal Mohandas Gandhi.

Guest's picture
Guest

has drink-responsibly-advice written somewhere?

Guest's picture
Guest

In a reflection.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Good point

Guest's picture
Guest

in the reflection Sauron is written.

Guest's picture
Guest

the best part!

Guest's picture
Guest

total exemplary garbage! instead of Superman should have been corpse or a car wreck, etc.

Guest's picture
Guest

please try to dring first before you make an opinion. that's for experienced dringers.

mmackinven's picture
mmackinven
1596 pencils

Idea aside, learn how to do reflections! Don't just flip the image and set the transparency.

Idea back, let's provoke binge drinking, where people jump out of apartment buildings thinking they can fly, wicked...

gluebrand's picture
gluebrand
119 pencils

Exactly what I thought when I saw the superman tag. Get to the bottom of the bottle and you can run faster than a speeding train and stop a car in its tracks with an open palm... it's only responsible drinking if it comes with a free super power!

Guest's picture
Guest

the way it is now it is a good anti-drinking ad. go Smirnoff!

the more you drink, the stupider you get!

Davosk's picture
Davosk
4833 pencils

I was thinking listing famous alcoholics.

Guest's picture
Guest

Gotta agree. This ad is very irresponsible.

mmackinven, I notice the bad reflection now that you point it out. Out of curiosity, what would you do to make it more realistic?

mmackinven's picture
mmackinven
1596 pencils

You can flip the image, but it all depends on where you place it.

In this ad http://adsoftheworld.com/forum/exhibition/alka_seltzer I flipped it and warped it a touch, but lined it up so the reflection looks like you can see the curve of the bottle where it should be (when really it's not, it just worked that way). This was very rough though as I was working with a low res image so didn't spend much time on the execution. But you get the idea.
If you can't make the bottle reflection work, just go without one :)

Study how reflections and shadows work, they can be quite tricky to nail.

Guest's picture
Guest

Distance, boys.

Guest's picture
Guest

Norbert Wawro chutiyee akall hai ki nahi...bhenke laude tere baap ko itne naam doonga ki teri maa pi pagal ho jayegi.

copylad's picture
copylad
120 pencils

chup karo yaar. i know sentiments hurt.. but this is a public forum. maintain yours and our dignity!

copylad's picture
copylad
120 pencils

the lower sticker on the bottle is too flat.

bad bad bad.

Guest's picture
Guest

Ohhhhhhhh Mahatma Gandhi

alnore's picture
alnore
212 pencils

John rambo, hahaaaa...xD

silvertongue's picture
silvertongue
546 pencils

So this is implies that it's ok for one person to finish an entire bottle by themselves?

Not the smartest brand-building exercise.

Guest's picture
Guest

one bottle per one preson is okay. that's the way we (me and my mates) dring during our parties

maashookshee's picture
maashookshee
414 pencils

money is the winner and humanity is the victim .. over all idea is funny and selling one .

Guest's picture
Guest

i love it! love superman, hic!

Guest's picture
Guest

drinks all round except for silvertongue, some guests, mmmmmackinven and copylad!oh yeah, happy st. patrick's day, a day on which millions of irish folk and others get totally trashed on guiness, vodka and whatever else comes to hand!

Guest's picture
Guest

be what you want to be...bacardi!!

Guest's picture
Guest

The philosopher, the show off, the invisible, the invincible and pure evil........

painfully true.

love it.

Guest's picture
Guest

Love it! Love Sauron!!

Rollkina's picture
Rollkina
57 pencils

PARDON! I'M THE ONE WHO GETS THE IDEA OF THIS AD?!?!?!__)))))
It's just a really humor one!!!!-)))
ahahaaaa!))))))))))))
Superb!))))))

Guest's picture
Guest

Solid idea, well executed and bloody funnny!!!

Thumbs up.

Guest's picture
Guest

Hooray! Smirnoff WINS!!

Guest's picture
Guest

Be whover you want except Norbert Wawro, Peter Olszewski and Tytus Klepacz. Norbert, India aa tere ko ads banana sikhate hai. Mere ko ek cheez bata, Madam Curie kyon nahin ho sakti Gandhi ke jagah?????

kalpesh78's picture
kalpesh78
2580 pencils

why do you guest commenters always put these kind of comments. himmat hai toh naam aur no. daal na. this is a coool ad. thats exactly how people behave when they get drunk.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

guess that's how u behave when you get drunk a$#e^*@e. india aa ke kaam kar, jhantu se market mein kyon mara raha hai?

Guest's picture
Guest

now u know, why didn't put name and number. tujh jaise kuch chutiye chep ho jaate hain.

Guest's picture
Guest

What about the reflection of "superman"...simply fucked up!

owsianka's picture
owsianka
103 pencils

Wow!

Guest's picture
Guest

Why not be yourself?

etan's picture
etan
192 pencils

for the win

www.etanshapiro.com
--------------------------------
me@etanshapiro.com

Guest's picture
Guest

has it won?

Guest's picture
Guest

hahahahaha.
ad of the month!

Guest's picture
Guest

Sauron, sauron, sauron!!!! Ad of the month!

Cheers to that!

Guest's picture
Guest

It's fake ad, law in Poland prohibits such publications.

Guest's picture
Guest

In Poland alcohol print advertising is permitted. Don't know where you get your facts.

Guest's picture
Guest

You're right - it's fake.

Guest's picture
Guest

Absolute pisser! Literally. Has my vote for the win!

Guest's picture
Guest

I'm hungover but now i want to be rambo!

Guest's picture
Guest

Great ad!!!! I want to be a troll and live under the bridge. im off to get some smirnoff!!! :)

Guest's picture
Guest

Where did this ad come from? What magazine? Where was it first found?

soulpheonix3996's picture
soulpheonix3996
53 pencils

is this supposed to tell you how you become stupider the more you drink, as buddy said before, good ANTI-drinking ad

anemptyhouse's picture
anemptyhouse
6 pencils

of course... be whoever you want... when you're drunk.

Guest's picture
Guest

Why the creative was angled the way it was...

When you start off, you want to control your drink, so you start off as Mahatma Gandhi...
Then you start spewing weird psychology and theories as Sigmund Freud...
After a few more drinks, you start driving your car like Knight Rider...
And get hooked up with Angelina Jolie and start plans to adopt vietnamese kids...
After that your imagine takes a toll and your gadgets start doing amazingly awesome things...
Then you feel so high, you'll want to take on Osama as John Rambo...
When you almost finish the bottle, you'll probably be left in your underwear as Superman...

And as the bottle finishes, you lose your (wedding) ring (and wife) to a damn shortie from the Shire (possibly a New Zealander)...

Guest's picture
Guest

I'd give you an award for the great story.

You pretty much summed up this ad which summed up drinking!

Love it and your response.

Keep the storm brewing.

Guest's picture
Guest

gandhi no.. muy elegido
deberian ser personas como lei mas arriba famosos bebedores, no personajes tan aleatorios..
y que si se te acaba el vodka te pones malo como sauron y destruis todo? donde esta la conciencia de vender un producto delicado como una bebida alcoholica la conciencia de beber.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Sta bueno no jodan, simplemente es humoristico, no te venden un cambiador de identidades.
Dont Worry be happy!
DIos!

Guest's picture
Guest

Pretentional, banal, forced...

tytunio's picture
tytunio
83 pencils

Just like comment...

For the fame!

Rai's picture
Rai
8 pencils

After Guest comment... i just love dis concept...... :) damn cool...

The Way I Think.... I Can Create.

zaheenkb's picture
zaheenkb
56 pencils

Did anyone notice the Sauron written after Superman as a reflection?

Zaheen

punk's picture
punk
182 pencils

This is one of my favourites. Always makes me smile :)

Done!

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