purplesimon's picture
473 pencils

Maybe, just maybe, the copy has lost something in translation.

If not, perhaps someone should read it again.

At the moment it reads that help is needed to abuse boys, whereas I'm assuming it's supposed to say something like: You can help prevent abuse.

the_ashlands's picture
1394 pencils

hahah! who doesnt like to help abuse boys?!?

i see what you mean..prevent would work much better here.

cooties's picture
180 pencils

nice art direction.

discoverdon's picture
6 pencils

cute concept

jennywhx's picture
1142 pencils

simple, but pretty cute

aj's picture
168 pencils

thats the problem with this ad - its cute!
if 1 out 0f 6 boys is getting sexually abused,it is a damn disturbing stats. so the idea has to hit you in the gut and make you proactive and want to do something about it. this one makes u go 'oh, so sweet'
this ad is of very little help to vatsalya or the abused boys. dont think it will work with the awards jury either.

lee's picture
14 pencils

Totally agree with aj... so Cute,so Literal,so "un-compelling."

mvellandi's picture
10 pencils

Although I see mostly smiley faces, I also see the sad ones. The large number of sad ones and by reference to the statistic is enough to catch my attention. I also see the connotation to instant messaging, albeit quite subtle.

I think it could've been done better if they used a different color or tone for the unhappy faces like light blue, that way you see the contrast even sharper

adonis's picture
22 pencils

aj, you've hit the nail on the head.

yonkironic's picture
50 pencils

help sexual abuse? or what??

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