Smart: Wall st.

More space on every street. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: December 2009

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13 comments

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I think the idea went too literally here. It's way too abstract now for anyone to get it in a few seconds. The image seemed appealing at first, but after that it just got disturbing to me.

picntype's picture
picntype
149 pencils

Copy is just translation of visual, or the other way around?

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Have people forgotten to push ideas or is it just me?

This could have been so much smarter, excuse the pun...

Crystal Clear's picture
Crystal Clear
83 pencils

i like it, good insight

Paloma's picture
Paloma
528 pencils

I don't get it.
I don't like it.

MJStinson77's picture
MJStinson77
601 pencils

I agree, takes too long to make sense of. And there could have been a better execution. I would love to work on this account, so many possibilities!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Billoughsby's picture
Billoughsby
5091 pencils

So is it just the same old high end magazine snob aspirational? Just name a hotshot street, like Wall Street or Rodeo Drive, and associate your product and those who would use it with it?
If it's something else, someone please step forward to explain it. I'd call it handsome but empty.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

buyandsell's picture
buyandsell
90 pencils

I got it! But only after a few seconds of staring at the ad. Yeah, lots of possibilities but I think I'll also end up with the same idea as I'm not that good. Still, a great account to work on.

sloppy4's picture
sloppy4
1496 pencils

with the stretched out signage, it makes it seem like the car is really slow. like it will take quite awhile for it to get down the length of wall street.

Dzsoi's picture
Dzsoi
5881 pencils

Concept is really nice, but they were so satisfied with it they've stopped thinking and come up with this easy "punny" visual. Sad.

Local Hero's picture
Local Hero
15 pencils

I don't understand why people don't like it.

dreadboy's picture
dreadboy
413 pencils

I actually like it - even if a little bit tricky, I've been orientating myself towards minimalism, so I understood this faster as a light, compact and elegant road sign, allowing for more to be mounted on a pole - without looking kitschy - just like the more Smarts can take the same space less normal cars take and still look nice. just my 2cents

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Guest's picture
Guest

So easy to get

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