Smart: Tree

Advertising Agency: Futatsu Industries, Oslo, Norway
Executive Creative Director: Aris Theophilakis
Art Directors: Frode Bjerved, Niri Bøyesen
Illustrator: Børge Brendenbekk

14 comments

TommyO's picture
TommyO
1866 pencils

"And this is where we bury our cars."

Guest's picture
Guest

LOL! ha ha spot on... love the sarcasm and wit on this site : )

pierrelastname's picture
pierrelastname
2869 pencils

no no

Guest's picture
Guest

The first thing that comes to mind is Eco-Friendly cars.
If thats the product, the advertisement is spot on.

Guest's picture
Guest

wow...

pdabhinav's picture
pdabhinav
100 pencils

???????????????????

RadoubleJu's picture
RadoubleJu
152 pencils

seeing this i can understand the concept of both ads... really good art direction!! love it

Make it simple..

sorgin's picture
sorgin
18 pencils

awesome so simple and beautiful =)

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

silvi's picture
silvi
4172 pencils

SImple and boring

Guest's picture
Guest

sum copy would make a difference

Guest's picture
Guest

Why spend a lot of money on great illustrations executing ideas the agency obviously have ripped off. (even the same car brand!!)
And then showing it of here... great job

thedesignaddict's picture
thedesignaddict
5415 pencils

Totally forgettable. Wasted opportunity.

The newest Smart Car benchmark;
http://adsoftheworld.com/media/ambient/smart_bike_lock

IRONWORKS's picture
IRONWORKS
222 pencils

Although is a been done ideas, but i prefer this illustration.

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