Smart: Screensaver Toaster

New smart. With a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment.

Advertising Agency: Ponto de Criação, São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo

Related videos by Shutterstock

14 comments

Tripioso's picture
Tripioso
466 pencils

do they call it smart? That means it'll trun off in a traffic light, or in a traffic jam? What about waiting for someone to drop in, and the car shuts down while waiting, suffocating you for not having the A/C working.

Sounds more like cumbersome than smart.

Life's a Trip. Enjoy the Ride!

luispiter's picture
luispiter
2756 pencils

me gusta la idea... bien

iTurk's picture
iTurk
140 pencils

Maybe, it can be programmable!!?

Billoughsby's picture
Billoughsby
5091 pencils

A toaster? Really? And with wings? In hot pursuit of a slice of bread?

Very Freudian. Way beyond me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
25530 pencils

You must be forgetting the classic Windows screensaver of the same type????

kgeiger's picture
kgeiger
7016 pencils

Please, someone help me. Explain...

adadict's picture
adadict
49 pencils

I think they are trying to say that the car is smart by shooting down itself like a compter when is idle, but the comparison is way removed from the car context. Very confusing if you ask me.

spinsarah's picture
spinsarah
110 pencils

Surely I'm missing something here...

createwitty's picture
createwitty
204 pencils

how ironic...dumbest campaign for a product calld smart...

ace85le's picture
ace85le
3939 pencils

Did I or did I just walk into a secondary art class.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture
Kriativity
418 pencils

car and toasters?mind has gone with the wind..

vurtomatic's picture
vurtomatic
364 pencils

Too tenuous an analogy. And to the kids on this site—the visual references an old Mac screensaver.

nerio's picture
nerio
166 pencils

that is exactly the first thing I thought of... not sure what the connection is between the car and the toaster though...

here is a video of the screensaver.. http://www.youtube.com/watch?v=Gwn59R8Mdps&feature=related

niniasufle's picture
niniasufle
407 pencils

They got the wrong insight... I think they were trying to say that the car might look like a toaster, but better open your mind for all the beneficts that the car has...
Anyway is just my guess... too obtuse+ bad art direction+ wrong insight = this ad.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments