Smart: Screensaver Fish

New smart. With a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment.

Advertising Agency: Ponto de Criação, São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo

12 comments

Themadartist1972's picture
Themadartist1972
325 pencils

quelle horreur

kguess's picture
kguess
3 pencils

The car may be smart, but the ad most certainly is not.

Billybell's picture
Billybell
373 pencils

Pas bon du tout...

Billoughsby's picture
Billoughsby
5091 pencils

So when the guy was designing this, his aquarium screen saver started up while he was away at lunch and somehow THAT got sent to the vendor. is that it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CommandZ's picture
CommandZ
2486 pencils

Apparently BillO, apparently.

createwitty's picture
createwitty
204 pencils

nice one Bill..

createwitty's picture
createwitty
204 pencils

this agency definitely needs to look at some other business if it wants to survive...

ace85le's picture
ace85le
3939 pencils

Did I or did I just walk into a secondary art class.

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Kriativity's picture
Kriativity
418 pencils

i know what this means..only fishes can buy such cars!!

Manoma's picture
Manoma
1093 pencils

Imagine... Having this brand, to make this...
Some reasons to cry...

Pincuid's picture
Pincuid
163 pencils

They actually had a very nice selling point which could have been used in so many ways...and they went with this one....such a waste

iambusy's picture
iambusy
2219 pencils

nice one... its smart... and simple... it means its like a screensaver.. i dont know how many dint get it though

busy.

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