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Screensaver Fish

Published/Aired: 
May 2011
Description: 

Print advertisment created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.

New smart. With a MHD engine with start-stop function that automatically shuts down the car when idle, saving fuel and protecting the environment.

Advertising Agency: Ponto de Criação, São Paulo, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire
Art Director: Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo

Comments (12)

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Highest Rated

Kriativity's picture
Kriativity
Activity Score 414

i know what this means..only fishes can buy such cars!!

Themadartist1972's picture
Themadartist1972
Activity Score 323

quelle horreur

kguess's picture
kguess
Activity Score 3

The car may be smart, but the ad most certainly is not.

Billybell's picture
Billybell
Activity Score 373

Pas bon du tout...

Billoughsby's picture
Billoughsby
Activity Score 5142

So when the guy was designing this, his aquarium screen saver started up while he was away at lunch and somehow THAT got sent to the vendor. is that it?

That's it.

CommandZ's picture
CommandZ
Activity Score 2498

Apparently BillO, apparently.

createwitty's picture
createwitty
Activity Score 204

nice one Bill..

createwitty's picture
createwitty
Activity Score 204

this agency definitely needs to look at some other business if it wants to survive...

ace85le's picture
ace85le
Activity Score 3935

Did I or did I just walk into a secondary art class.

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Kriativity's picture
Kriativity
Activity Score 414

i know what this means..only fishes can buy such cars!!

Manoma's picture
Manoma
Activity Score 1108

Imagine... Having this brand, to make this...
Some reasons to cry...

Pincuid's picture
Pincuid
Activity Score 163

They actually had a very nice selling point which could have been used in so many ways...and they went with this one....such a waste

iambusy's picture
iambusy
Activity Score 2219

nice one... its smart... and simple... it means its like a screensaver.. i dont know how many dint get it though

busy.

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