Smart: Rodeo Dr.

More space on every street. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: December 2009

Related videos by Shutterstock

2 comments

hufflepoff's picture
hufflepoff
430 pencils

Maybe I'm not getting this, but if i am, its not so hot...

doubleoseven's picture
doubleoseven
106 pencils

This is actually very smart, but not super-clear. Not everyone will get that there's more space between the letters.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments