Smart: Rodeo Dr.

More space on every street. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: December 2009


hufflepoff's picture
430 pencils

Maybe I'm not getting this, but if i am, its not so hot...

doubleoseven's picture
106 pencils

This is actually very smart, but not super-clear. Not everyone will get that there's more space between the letters.

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