Smart: Pollution, 2

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio

15 comments

helvet.lang's picture
helvet.lang
70 pencils

super cheap....
nothing smart.

the ad which wasn't there

pierrelastname's picture
pierrelastname
2869 pencils

nothing special...

Jupiter's picture
Jupiter
547 pencils

wrong curve (wiper)...execution could be better

commenting just to gather more pencils:-)

sush's picture
sush
566 pencils

sweet!

sue

andyStock's picture
andyStock
666 pencils

Agree with Jupiter - that wiper couldn't possibly have followed that curve. There is something here, but it's just poorly executed.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Such a good message yet the creative doesn't hit.

paumarques's picture
paumarques
1314 pencils

Als freaks de la "curve": això és enveja. Pura i dura. Mai aconseguireu treballar amb un client com aquest, ni amb una creativitat com aquesta. Perquè sols sabeu criticar la feina dels altres.

Felicitats Contrapunto!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

What was illustrated in this ad? The road?

atb2005's picture
atb2005
13567 pencils

I think it's acceptable.

Roger Keynes's picture
Roger Keynes
5498 pencils

Clean, simple, like.
Morning, atb!

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

i like it !!!!!!!!!!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It is showing the problem as if it's simple though.

Hiperion's picture
Hiperion
3138 pencils

Otra gráfica más de smart.
El arte es artificial. Demasiado artificial.
En menos de 5 minutos la habré olvidado.

Guest's picture
Guest

wouuuuuuuuuuu

Guest's picture
Guest

fantastic!

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