Smart: Pollution, 1

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio

September 2010


Guest's picture

i love it

Guest's picture

Loved the concept..really appreciate the creativity!!!Cheers..good job

pierrelastname's picture
2869 pencils

nothing special

Guest's picture

nice visual

Billoughsby's picture
5144 pencils

Both of these present a great core concept rather poorly. More visual connection between before and after 'wipe" is needed -- more common adjoining edges that say this sky is the same sky, the landscape the same landscape, etc.

As it lays, this looks like an idyllic image stuck on a circle, and not so much what was intended.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sush's picture
564 pencils

yep nice concept.


keithstoeckeler's picture
425 pencils

Such a good message yet the creative doesn't hit.

paumarques's picture
1312 pencils

Felicitats Contrapunto!

Pau Marquès
(+34) 670 36 79 83

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice one.

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

this one looks too fake...some sync with the old and new background is placement of trees in the exact position etc.,

Dzsoi's picture
8008 pencils

They've started with an interesting visual that is why the concept is confused. But okay, whatever, I will turn on my windscreen wipers so factories won't pollute the Earth. Wait... WTF?

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