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Pollution, 1

Agency: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by BBDO, Spain for Smart, within the category: Automotive.

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio

Comments (11)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8456

They've started with an interesting visual that is why the concept is confused. But okay, whatever, I will turn on my windscreen wipers so factories won't pollute the Earth. Wait... WTF?

Guest's picture
Guest

i love it

Guest's picture
Guest

Loved the concept..really appreciate the creativity!!!Cheers..good job

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing special

Guest's picture
Guest

nice visual

Billoughsby's picture
Billoughsby
Activity Score 5142

Both of these present a great core concept rather poorly. More visual connection between before and after 'wipe" is needed -- more common adjoining edges that say this sky is the same sky, the landscape the same landscape, etc.

As it lays, this looks like an idyllic image stuck on a circle, and not so much what was intended.

That's it.

sush's picture
sush
Activity Score 566

yep nice concept.

sue

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Such a good message yet the creative doesn't hit.

paumarques's picture
paumarques
Activity Score 1312

Felicitats Contrapunto!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice one.

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

this one looks too fake...some sync with the old and new background is required...like placement of trees in the exact position etc.,

Dzsoi's picture
Dzsoi
Activity Score 8456

They've started with an interesting visual that is why the concept is confused. But okay, whatever, I will turn on my windscreen wipers so factories won't pollute the Earth. Wait... WTF?

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