Smart: Mountains

New Smart with electronic stability control.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza
Illustrator: Paco Marcos

13 comments

Hiperion's picture
Hiperion
3138 pencils

The art is overloaded and artificial, but it's nice

Hiperion's picture
Hiperion
3138 pencils

The art is overloaded and artificial, but it's nice

pez's picture
pez
1800 pencils

¿eletrónico?... a C is missing... I don't like the layout and this is a very weak work of retouching...

Critic's picture
Critic
271 pencils

Agree mountains look artificial.

Paloma's picture
Paloma
531 pencils

Bad idea and bad art

Guest's picture
Guest

Torres del Paine

scarfinati's picture
scarfinati
836 pencils

“Bad idea and bad art”

Bad comment if you dont say WHY.

Art is awesome. Something ive never seen before...

vijayasawant86's picture
vijayasawant86
6 pencils

very bad exicution

vijaya

pharma marketer's picture
pharma marketer
12 pencils

new idea, why not ?

Viranica's picture
Viranica
230 pencils

i like the other version. this one too force

Guest's picture
Guest

I don't like the idea and execution and retouching and colors... the whole ad

Billoughsby's picture
Billoughsby
5091 pencils

It feels pretty good to me. I can't tell you the product, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

velle's picture
velle
1550 pencils

it looks like a smart idea, because it looks really interesting, but no.

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