Smart: Mopeds

Smart: Mopeds

Fits in every space. The smart fortwo.

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Carsten Bolk
Copywriters: Jacques Pense, Andreas Walter, Dennis Tjoeng
Art Direction: Jacques Pense, Lena Tuczek

Your rating: None Average: 4.9 (26 votes)
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Comments

everartz's picture
Submitted by everartz on Sat, 2008-02-09 12:17.

smart ad... like it
--
Everartz

Submitted by pais on Sat, 2008-02-09 12:21.

looks like the dental floss campaign from saatchi new york. cannes lions 2007

Submitted by juliangray on Mon, 2008-02-11 09:58.

too similar indeed.

Submitted by bontjas on Sat, 2008-02-09 14:42.

like it.

Submitted by 512 on Sat, 2008-02-09 15:20.

boring claim. boring layout. so 90s. the great smart deserves better.

Submitted by pankajadsoftheworld on Sun, 2008-02-10 06:07.

yaaaawwwnn...

the_capywriter's picture
Submitted by the_capywriter on Sun, 2008-02-10 17:31.

Don't know... it's not 'smart' that fits in every place... but 'mar'...

Submitted by anastacia on Mon, 2008-02-11 02:47.

Pais is right, really reminds those ads from Saatchi & Saatchi
http://www.coloribus.com/paedia/prints/2007/4/17/186098/e00dbd1317f26c...
To me, more consistent for dental floss than for Smart

Submitted by john doe on Mon, 2008-02-11 08:19.

quite nice and simple.

Submitted by Dzsoi on Mon, 2008-02-11 08:35.

They couldn't find more fitting words with an 's' at the end so they used plural. Is that smart?

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