Smart: Lungs

Advertising Agency: Futatsu Industries, Oslo, Norway
Executive Creative Director: Aris Theophilakis
Art Directors: Frode Bjerved, Niri Bøyesen
Illustrator: Børge Brendenbekk

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19 comments

TommyO's picture
TommyO
1866 pencils

..,Looks like an ad against cancer or something.

Guest's picture
Guest

Thought that same thing too.

mikeelrapido's picture
mikeelrapido
1929 pencils

I too. And I think that autors are happy because of ot.

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pierrelastname's picture
pierrelastname
2869 pencils

is against smart people !

anotheropinion's picture
anotheropinion
132 pencils

This is nice art direction and a nice ad.

rurorjuror's picture
rurorjuror
733 pencils

nice

tirthomitro's picture
tirthomitro
2720 pencils

old idea... very, very old!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Nice. Very Nice

Guest's picture
Guest

Reminds me of some work done for Smart in the Netherlands in 2007..

http://rogierenmatthijs.blogspot.com/2008/05/smart.html

Guest's picture
Guest

An old idea indeed! Already done in 2007 or 2008 by FHV BBDO Amsterdam.
Check here: http://2.bp.blogspot.com/_taZmhcBiBSY/SCLyyohTQAI/AAAAAAAAADM/JYRkU8Hd...

tytpol's picture
tytpol
776 pencils

Funny. Really funny.

silvi's picture
silvi
4172 pencils

Funny???

miko1aj's picture
miko1aj
3097 pencils

great, great, great. LOVE illustration and love the fact that they didn't use any claim. Excellent job.

Guest's picture
Guest

Though it was done before, I think they've improved on it by taking off the copy. Excellent ad.

thedesignaddict's picture
thedesignaddict
5331 pencils

This just looks bad. Utterly boring and forgettable.

gbl's picture
gbl
451 pencils

Not funny. Funny? Old copied idea, nice illustration. Just another bad ad.

Guest's picture
Guest

"Reminds me of some work done for Smart in the Netherlands in 2007..

http://rogierenmatthijs.blogspot.com/2008/05/smart.html"

INDEED IT DOES!

Dzsoi's picture
Dzsoi
5268 pencils

When an ad is so predictibly boring and logically lazy, I don't really care about the 'done' question.

IRONWORKS's picture
IRONWORKS
222 pencils

Like the executed way of illustration, is far more better than the one done in 2007...

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