Smart: Infinite
(interior space)∞
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Copywriters: Raúl López, Aurora Hidalgo


20 comments
Buena!
The really tiny but extremely wide car I've always wanted...
Actually this makes me think it's very tiny inside (which it is).
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you're right jack
Yeah, that's what I thought.
I agree. The opposite effect.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
"Infinitely smaller." Exactly. I thought so too. And the fact that the cutaway is vector rather than a real-looking cutaway kind of wrecks it for me.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I hate this car. It's a parking pollution.
I'm dizzy.
interior space? but this art doesn't look like that...........:(
www.creativevideoads.blogspot.com
Complex..
Agree with the above. As opposed to the concept, the interior space is much smaller than what it really seems. Confusing
GiBo
Too difficult for people to understand..
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Hypnotic. And bad.
actually its limited, i can see the end
Not new, not surprising, dèja vu.
visual doesn't fit the idea.
Everybody is creative, be yourself.
Bad dejá vu!
What a complete waste of an ad.
http://www.youtube.com/watch?v=REoKQdJFoD0&feature=player_embedded
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