Smart: Infinite

(interior space)∞

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Copywriters: Raúl López, Aurora Hidalgo

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20 comments

javoespinoza's picture
javoespinoza
118 pencils

Buena!

Tspot's picture
Tspot
240 pencils

The really tiny but extremely wide car I've always wanted...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Actually this makes me think it's very tiny inside (which it is).

ronalbull33's picture
ronalbull33
10 pencils

you're right jack

Marlus Lau's picture
Marlus Lau
1806 pencils

Yeah, that's what I thought.

morse's picture
morse
14994 pencils

I agree. The opposite effect.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Billoughsby
5091 pencils

"Infinitely smaller." Exactly. I thought so too. And the fact that the cutaway is vector rather than a real-looking cutaway kind of wrecks it for me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Blashyrkh's picture
Blashyrkh
32698 pencils

I hate this car. It's a parking pollution.

jackblack's picture
jackblack
2230 pencils

I'm dizzy.

suresh90's picture
suresh90
620 pencils

interior space? but this art doesn't look like that...........:(

Sdb's picture
Sdb
1364 pencils

Complex..

Gi_bo's picture
Gi_bo
1385 pencils

Agree with the above. As opposed to the concept, the interior space is much smaller than what it really seems. Confusing

GiBo

mikeelrapido's picture
mikeelrapido
1929 pencils

Too difficult for people to understand..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Lazarus's picture
Lazarus
1490 pencils

Hypnotic. And bad.

getrich_gg's picture
getrich_gg
50 pencils

actually its limited, i can see the end

talkingisfree's picture
talkingisfree
2565 pencils

Not new, not surprising, dèja vu.

dadada's picture
dadada
1719 pencils

visual doesn't fit the idea.

Everybody is creative, be yourself.

Glut's picture
Glut
3947 pencils

Bad dejá vu!

kleenex's picture
kleenex
25130 pencils

What a complete waste of an ad.

woads's picture
woads
8 pencils

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