Advertisement

Comments (27)

Log in or register to post comments

Highest Rated

mosho's picture
mosho
Activity Score 298

baby size in any thing always attract ppl
i like :)

Mohamed El Mahdy
www.sketchescs.com

McSimba's picture
McSimba
Activity Score 18

Smart is great. As usual.

------------------------------------------------------------------------------------
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

tirthomitro's picture
tirthomitro
Activity Score 2758

smart ad for the smartest car

they showed me a picture & i laughed
dignity has never been photographed

morse's picture
morse
Activity Score 17364

Visually appealing ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Simple & clear.

Bea's picture
Bea
Activity Score 95

smart. yup, that about sums it up.

tamer samy's picture
tamer samy
Activity Score 681

what is the benefit ?

TAMER SAMY
www.leapstudios.net

federo's picture
federo
Activity Score 781

the benefit? are you sure you´re asking for the benefit?

esoparacomentar's picture
esoparacomentar
Activity Score 18

Smaller trunk and tank ;P

hilazon's picture
hilazon
Activity Score 150

nice approach

Mandark's picture
Mandark
Activity Score 407

well that delivers the message. but now, really, a smart takes 6.1L/100km in the city. (that is what the manual says, probably it takes 6.5)and the gas tank has only 33 L capacity. that means that the consumtion is not a lot lower than on other cars, it just means that u have to refuel more than on an other cars.

so, eventhough the ad is nice, it appeals only to those that really have no clue about what smart can realy do. maybe they should have stayed with the strongest claim they have: easy to park.

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Boring

Brain-Art's picture
Brain-Art
Activity Score 1101

ok

eastflyrc's picture
eastflyrc
Activity Score 10

clear,but common

Mike.L's picture
Mike.L
Activity Score 79

ya, very common. where is the idea?

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

too easy.

Life is a joke. Laugh.

pulchinela's picture
pulchinela
Activity Score 1175

its smart :)

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

SOOOOOOOOOOOOOOOOO GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!!!!!!!!!!!!!!

DanielSoares's picture
DanielSoares
Activity Score 126

it´s not that obvious. isn´t just that it´s only small. it´s also about little petrol consume ...

picopalqlea's picture
picopalqlea
Activity Score 999

great ad for a car that sucks big time and rubbish. very well done.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

+1 for Mandark and his research/rationale. As well - reserve gas cans are only used as a last resort for when you _actually_ run out of gas. If this car is SO miserly, gas shouldn't be a concern - don't allude to the fact that you actually might run out. As well these cans are used to give you enough to get you to the next gas station, so in theory you could actually get by using the smallest. I understand why they came up with this (makes a striking visual), but it seems more part of the creative _process_ rather than a finished piece.

pandyllero14's picture
pandyllero14
Activity Score 46

First idea... they could've gone further....

kagzmainah's picture
kagzmainah
Activity Score 631

i like the smart ads, they click

vagdz's picture
vagdz
Activity Score 261

Great ad. 10 years ago.

Hibon's picture
Hibon
Activity Score 3736

This is not new...it works for Smart but the french call this "déjà vu"

Simple ideas are the best !

Tommy G.'s picture
Tommy G.
Activity Score 897

Excellent.

kgeiger's picture
kgeiger
Activity Score 7287

The message is crystal clear, but I'm wondering where the metal is...
I can't believe I'm saying this, but a packshot actually wouldn't hurt.

mosho's picture
mosho
Activity Score 298

baby size in any thing always attract ppl
i like :)

Mohamed El Mahdy
www.sketchescs.com

Advertisement