10 comments

adkutz's picture
adkutz
48 pencils

I had to search the net to figure out what the ads are for. When i finally figured it out via the company website, then these ads were like, ok...humm...nicely executed.

But somehow it does not explain the product, which for me was important to actually realise the catch of the message in the ads.

whitespace's picture
whitespace
1953 pencils

The product is at Volkswagen level in this case, where the amazing price is key, rather than the product.

(see VW Polo ads)

Justin's picture
Justin
176 pencils

i think the target market knows the product.

Great ads.

RAZ21's picture
RAZ21
257 pencils

i love these ads and think smart as a brand has reached a level where they can do ads like that-not showing the product.
great thinking

Schizzy's picture
Schizzy
205 pencils

Hah, I love it!

The line feels a little clumsy though. Can't think of a better alternative off the top of my head right now.

chintan ruparel's picture
chintan ruparel
1516 pencils

gr8 thought, gr8 art, lovely campaign...never mind the strategy

~ old habits die hard, older ones never do ~

everartz's picture
everartz
7613 pencils

Fuckin gooooooooood!!!! i love this campaign.. now who wants to buy smart car like me!!!

| Everartz |

mj's picture
mj
71 pencils

won't last long, Q execution

A. J. SMITH's picture
A. J. SMITH
2838 pencils

This is my favourite of the three, nice art direction.

I think for an idea which is as 'first thought as this, it needs to be well art directed.

7/10 from me.

Popchevy's picture
Popchevy
29 pencils

its the best of the three

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