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Smart for four: Sand
smart forfour, at a price that won't last long.
Agency: Contrapunto, Spain
Creative Director: Antonio Montero
Copywriter: Mikel Etxeberria
Art Director: Leandro Cacioli
Photographer: Xabi Pastor
Comments
I had to search the net to figure out what the ads are for. When i finally figured it out via the company website, then these ads were like, ok...humm...nicely executed.
But somehow it does not explain the product, which for me was important to actually realise the catch of the message in the ads.
The product is at Volkswagen level in this case, where the amazing price is key, rather than the product.
(see VW Polo ads)
i think the target market knows the product.
Great ads.
i love these ads and think smart as a brand has reached a level where they can do ads like that-not showing the product.
great thinking
"there's nothing more difficult than a line"p.picasso
Hah, I love it!
The line feels a little clumsy though. Can't think of a better alternative off the top of my head right now.
gr8 thought, gr8 art, lovely campaign...never mind the strategy
Fuckin gooooooooood!!!! i love this campaign.. now who wants to buy smart car like me!!!
won't last long, Q execution
This is my favourite of the three, nice art direction.
I think for an idea which is as 'first thought as this, it needs to be well art directed.
7/10 from me.
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