Smart: Evil Costs, Green

Don't be scared of running costs.
Smart fortwo. Extremely economical.

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir

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5 comments

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

You've done smarter things...

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

CuriousPencil's picture
CuriousPencil
4227 pencils

All this says to me is 'money is evil.'
Smart to make a picture out of cash, not smart to try and turn it into an ad. Doesn't work.

dadada's picture
dadada
1720 pencils

illuminaty?

Everybody is creative, be yourself.

Guest's picture
Guest

don't like the idea but execution is very cool

Guest's picture
Guest

this kind of ad works for any brand. Forced, I think.
Este tipo de idea funciona para cualquier marca, no tiene nada que ver con el auto. Lo encuentro super forzado.

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