Smart: Evil Costs, Green
Don't be scared of running costs.
Smart fortwo. Extremely economical.
Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir



5 Comments
You've done smarter things...
Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira
All this says to me is 'money is evil.'
Smart to make a picture out of cash, not smart to try and turn it into an ad. Doesn't work.
illuminaty?
Critics are easy.
don't like the idea but execution is very cool
this kind of ad works for any brand. Forced, I think.
Este tipo de idea funciona para cualquier marca, no tiene nada que ver con el auto. Lo encuentro super forzado.