Smart: Evil Costs, Blue

Don't be scared of running costs.
Smart fortwo. Extremely economical.

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir

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6 comments

Guest's picture
Guest

very creative

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Art director did his job well!

Guest's picture
Guest

創意很贊

Guest's picture
Guest

just random.. very bad

shahidali's picture
shahidali
4069 pencils

It will get a good cut through in a cluttered media scenario but the visual of the evil is so overpowering that it takes away the focus from the main message. Also, the evil, to me, haven't been made associated with the running cost.

shahid

mosho's picture
mosho
298 pencils

brilliant!

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