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Smart: Evil Costs, Blue

Smart: Evil Costs, Blue
Your rating: None Average: 5.6 (25 votes)

Don't be scared of running costs.
Smart fortwo. Extremely economical.

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir

6 Comments

Guest's picture
Guest | Fri, 2010-12-03 17:58

very creative

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Sat, 2010-12-04 04:27

Art director did his job well!

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Sat, 2010-12-04 21:26

創意很贊

Guest's picture
Guest | Sat, 2010-12-04 05:30

just random.. very bad

shahidali's picture 3864 pencils
shahidali | Mon, 2010-12-06 04:45
3

It will get a good cut through in a cluttered media scenario but the visual of the evil is so overpowering that it takes away the focus from the main message. Also, the evil, to me, haven't been made associated with the running cost.

shahid

mosho's picture 295 pencils
mosho | Mon, 2010-12-06 10:06

brilliant!

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