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Egg

Agency: 
Published/Aired: 
November 2009
4164
Description: 

Print advertisment created by BBDO, United States for Smart, within the category: Automotive.

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

Comments (12)

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Adaddicted's picture
Adaddicted
Activity Score 3435

SMART!

withalltherespects

KESHAV's picture
KESHAV
Activity Score 149

idea is good

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great art and idea!

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CopyRight's picture
CopyRight
Activity Score 713

I prefer the other two ads, eggs do look tough in a way

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Couldn't have said it better myself. Nice campaign if you skip this one.

Guest's picture
Guest

it looks like volkswagen ad.

silvi's picture
silvi
Activity Score 4172

Hubiera usado el malvadisco en otro color que no sea blanco, para que quede cada elemento de colores diferentes.
Lo demás está perfecto.

komunique8's picture
komunique8
Activity Score 29

great ad okie its smart and tough

munirgee's picture
munirgee
Activity Score 454

I like it, works for me

macluvin's picture
macluvin
Activity Score 397

I don't understand why everyone likes it. Is it because of the steel structure frame inside of it? If you place that inside a snail, sock, whoopee cushion and so on, would it communicate the same tough idea for you? I'm just not getting these, sorry.

Guest's picture
Guest

You're over-thinking this. looks unsafe and goofy on the outside, but in reality is very safe because of it's interior structure. whats hard to get?

rolling.stone's picture
rolling.stone
Activity Score 2741

execution could have been differently too, i.e. egg crushed but not damaged; just a thought

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