Tougher than it looks. Smart.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
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12 Comments
SMART!
withalltherespects
idea is good
Great art and idea!
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I prefer the other two ads, eggs do look tough in a way
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Couldn't have said it better myself. Nice campaign if you skip this one.
it looks like volkswagen ad.
Hubiera usado el malvadisco en otro color que no sea blanco, para que quede cada elemento de colores diferentes.
Lo demás está perfecto.
great ad okie its smart and tough
www.merobarema.blogspot.com
I like it, works for me
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
I don't understand why everyone likes it. Is it because of the steel structure frame inside of it? If you place that inside a snail, sock, whoopee cushion and so on, would it communicate the same tough idea for you? I'm just not getting these, sorry.
You're over-thinking this. looks unsafe and goofy on the outside, but in reality is very safe because of it's interior structure. whats hard to get?
execution could have been differently too, i.e. egg crushed but not damaged; just a thought
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