Smart: Egg

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

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12 comments

Adaddicted's picture
Adaddicted
3435 pencils

SMART!

withalltherespects

KESHAV's picture
KESHAV
149 pencils

idea is good

mikeelrapido's picture
mikeelrapido
1929 pencils

Great art and idea!

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CopyRight's picture
CopyRight
715 pencils

I prefer the other two ads, eggs do look tough in a way

LeeHarvey's picture
LeeHarvey
3045 pencils

Couldn't have said it better myself. Nice campaign if you skip this one.

Guest's picture
Guest

it looks like volkswagen ad.

silvi's picture
silvi
4172 pencils

Hubiera usado el malvadisco en otro color que no sea blanco, para que quede cada elemento de colores diferentes.
Lo demás está perfecto.

komunique8's picture
komunique8
29 pencils

great ad okie its smart and tough

munirgee's picture
munirgee
454 pencils

I like it, works for me

macluvin's picture
macluvin
397 pencils

I don't understand why everyone likes it. Is it because of the steel structure frame inside of it? If you place that inside a snail, sock, whoopee cushion and so on, would it communicate the same tough idea for you? I'm just not getting these, sorry.

Guest's picture
Guest

You're over-thinking this. looks unsafe and goofy on the outside, but in reality is very safe because of it's interior structure. whats hard to get?

rolling.stone's picture
rolling.stone
2740 pencils

execution could have been differently too, i.e. egg crushed but not damaged; just a thought

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