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Smart: Cow

Smart: Cow
Your rating: None Average: 4.5 (2 votes)

Reinforced steel structure in the whole range.

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jose Mª Cornejo, Fernando Galindo
Copywriter: Mikel Etxeberria
Art Director: Leandro Cacioli

Comments

whitespace's picture 2061 pencils

the whole campaign is great, but i think this is probably the worst execution of the lot (cows are plenty soft compared to rocks and trucks).

that said, this is still frikking brilliant.

please tell me no one did this before.

ivan's picture

I agree. Cows are not the typical hard structure that motorists should be afraid of. Of course a cow can do a lot of damage to your windshield, but I think a lamp post would've been a better choice. Except that lamp posts don't walk in the middle of the road.

whitespace's picture 2061 pencils

A fallen tree would be great, but I guess they are going for variety. :)

Mayday's picture 108 pencils

I've seen another ad from this campaign with a fallen tree. ;D
I really love it and I think execution is not as bad...

psalyms's picture 118 pencils

True Ivan, lamp posts dont walk in the middle of the road. that kinda disqualifies the "rock" execution.

Curiosity is also the mother of invention.
theBUKofPSALMS.

Guest's picture

Wrong. A cow will eff you up right proper if you're going fast enough.

whitespace's picture 2061 pencils

Just about anything will eff you up proper if you're going fast enough hahaha

I was just looking at it in relative terms.
If you had to hit a cow or an oncoming truck, which one would you rather hit?*

(* don't answer me this is rhetorical)

Conceptual-eyes's picture 1481 pencils

genius - great to see fresh ideas

chippery's picture 98 pencils

I haven't seen the others yet, and i think it works just fine. A cow would smash whatever I was driving. Can't wait to see the others. 8.3 chipolas.

Guest's picture

chippery...0/10

chippery's picture 98 pencils

because...

afakelove's picture 12 pencils

O.K. The execution is quite bad but I love it anyway. Beautiful layouts and a really fresh idea.

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