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whitespace's picture
1953 pencils

the whole campaign is great, but i think this is probably the worst execution of the lot (cows are plenty soft compared to rocks and trucks).

that said, this is still frikking brilliant.

please tell me no one did this before.

ivan's picture

I agree. Cows are not the typical hard structure that motorists should be afraid of. Of course a cow can do a lot of damage to your windshield, but I think a lamp post would've been a better choice. Except that lamp posts don't walk in the middle of the road.

Ivan Raszl, admin of AotW

whitespace's picture
1953 pencils

A fallen tree would be great, but I guess they are going for variety. :)

Mayday's picture
106 pencils

I've seen another ad from this campaign with a fallen tree. ;D
I really love it and I think execution is not as bad...

psalyms's picture
116 pencils

True Ivan, lamp posts dont walk in the middle of the road. that kinda disqualifies the "rock" execution.

Conceptual-eyes's picture
1475 pencils

genius - great to see fresh ideas

chippery's picture
94 pencils

I haven't seen the others yet, and i think it works just fine. A cow would smash whatever I was driving. Can't wait to see the others. 8.3 chipolas.

chippery's picture
94 pencils


afakelove's picture
12 pencils

O.K. The execution is quite bad but I love it anyway. Beautiful layouts and a really fresh idea.

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