Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jose Mª Cornejo, Fernando Galindo
Copywriter: Mikel Etxeberria
Art Director: Leandro Cacioli
I agree. Cows are not the typical hard structure that motorists should be afraid of. Of course a cow can do a lot of damage to your windshield, but I think a lamp post would've been a better choice. Except that lamp posts don't walk in the middle of the road.
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the whole campaign is great, but i think this is probably the worst execution of the lot (cows are plenty soft compared to rocks and trucks).
that said, this is still frikking brilliant.
please tell me no one did this before.
I agree. Cows are not the typical hard structure that motorists should be afraid of. Of course a cow can do a lot of damage to your windshield, but I think a lamp post would've been a better choice. Except that lamp posts don't walk in the middle of the road.
A fallen tree would be great, but I guess they are going for variety. :)
I've seen another ad from this campaign with a fallen tree. ;D
I really love it and I think execution is not as bad...
Wrong. A cow will eff you up right proper if you're going fast enough.
Just about anything will eff you up proper if you're going fast enough hahaha
I was just looking at it in relative terms.
If you had to hit a cow or an oncoming truck, which one would you rather hit?*
(* don't answer me this is rhetorical)
genius - great to see fresh ideas
I haven't seen the others yet, and i think it works just fine. A cow would smash whatever I was driving. Can't wait to see the others. 8.3 chipolas.
chippery...0/10
because...
O.K. The execution is quite bad but I love it anyway. Beautiful layouts and a really fresh idea.
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