Smart Center Rio de Janeiro: Evolution always compacts, Pterodactyl

Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas
Published: September 2011

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thedesignaddict's picture
5337 pencils

"Evolution always compacts"

The same will be true for your agency with ads like these. Sorry, this is a terrible campaign.

blueturtles's picture
235 pencils

wow. you're kinda mean, aren't you?

there is such thing as constructive criticism, since you're going to put time into saying something anyway.

the ads have good insight. i think the idea is there but needs more time and definitely has to be pushed.

copy-wise, maybe brazil has a different way of speaking, if not, maybe the writer should look into the grammar a bit more.

art direction wise, it can also be played with a little.

an idea like this can potentially grab the attention of judges in a show.

go for metal. put a little more time into the execution. it's about 30% done, but don't kill it.

Taylormade's picture
412 pencils

People keep getting bigger and taller. (So really, we need bigger cars than ever.)

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