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Smart: Balloon

Smart: Balloon
Your rating: None Average: 5.3 (34 votes)

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

15 Comments

Adaddicted's picture 3417 pencils

no copy required!

withalltherespects

talkingisfree's picture 1820 pencils

Agree. Great, however.

royschellekens's picture 396 pencils

Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...

http://twitter.com/royschellekens

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munirgee's picture 456 pencils
quodavid's picture 699 pencils

TOUGHER THAN IT LOOKS

chemist's picture 23 pencils

good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.

bluebritfan's picture 47 pencils

"smart" is the brand, isnt it?

Guest's picture

god u people are dense. smart is a car.

Juan Cabral's picture 713 pencils

Simple analogy.... We know BBDO people can think better...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture 948 pencils
5

For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?

silvi's picture 4174 pencils

Beautiful concept.

manojchaki's picture 33 pencils

nice

tirthomitro's picture 2192 pencils

this is big time winner

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.

Megalof's picture 24 pencils

Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.

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