Smart: Balloon

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

Related videos by Shutterstock

15 comments

Adaddicted's picture
Adaddicted
3435 pencils

no copy required!

withalltherespects

talkingisfree's picture
talkingisfree
2585 pencils

Agree. Great, however.

royschellekens's picture
royschellekens
390 pencils

Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

quodavid's picture
quodavid
734 pencils

TOUGHER THAN IT LOOKS

chemist's picture
chemist
23 pencils

good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.

bluebritfan's picture
bluebritfan
47 pencils

"smart" is the brand, isnt it?

Guest's picture
Guest

god u people are dense. smart is a car.

Juan Cabral's picture
Juan Cabral
709 pencils

Simple analogy.... We know BBDO people can think better...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture
Chopper
1015 pencils

For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?

silvi's picture
silvi
4172 pencils

Beautiful concept.

manojchaki's picture
manojchaki
33 pencils

nice

tirthomitro's picture
tirthomitro
2750 pencils

this is big time winner

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.

Megalof's picture
Megalof
54 pencils

Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.

Log in or register to post comments