Tougher than it looks. Smart.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
15 Comments
no copy required!
withalltherespects
Agree. Great, however.
Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Good Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
TOUGHER THAN IT LOOKS
http://quodavid.blogspot.com/
good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.
"smart" is the brand, isnt it?
god u people are dense. smart is a car.
Simple analogy.... We know BBDO people can think better...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?
Beautiful concept.
nice
this is big time winner
they showed me a picture & i laughed
dignity has never been photographed
I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.
Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.