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Balloon

Agency: 
Published/Aired: 
November 2009
Description: 

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

Comments (15)

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Highest Rated

Megalof's picture
Megalof
Activity Score 54

Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.

Adaddicted's picture
Adaddicted
Activity Score 3435

no copy required!

withalltherespects

talkingisfree's picture
talkingisfree
Activity Score 2710

Agree. Great, however.

royschellekens's picture
royschellekens
Activity Score 390

Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

munirgee's picture
munirgee
Activity Score 454

Good Ad !

quodavid's picture
quodavid
Activity Score 734

TOUGHER THAN IT LOOKS

chemist's picture
chemist
Activity Score 23

good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.

bluebritfan's picture
bluebritfan
Activity Score 47

"smart" is the brand, isnt it?

Guest's picture
Guest

god u people are dense. smart is a car.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Simple analogy.... We know BBDO people can think better...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture
Chopper
Activity Score 1015

For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?

silvi's picture
silvi
Activity Score 4172

Beautiful concept.

manojchaki's picture
manojchaki
Activity Score 33

nice

tirthomitro's picture
tirthomitro
Activity Score 2758

this is big time winner

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.

Megalof's picture
Megalof
Activity Score 54

Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.

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