Tougher than it looks. Smart.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
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Comments
no copy required!
withalltherespects
Agree. Great, however.
Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...
Good Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
TOUGHER THAN IT LOOKS
good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.
"smart" is the brand, isnt it?
god u people are dense. smart is a car.
Simple analogy.... We know BBDO people can think better...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?
Beautiful concept.
nice
this is big time winner
they showed me a picture & i laughed
dignity has never been photographed
I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.