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Already Turned, 3

Agency: 
Published/Aired: 
July 2017
1913
Description: 

The smart fortwo has one of the smallest turning circles available.

It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.

Print advertisment created by BBDO, Germany for Smart, within the category: Automotive.

Turn faster. The smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Director: Kristoffer Heilemann
Chief Creative Officer / Executive Creative Director: Ton Hollander
Chief Creative Officer: Wolfgang Schneider
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Jesús Fernández
Account Directors: Marc Hines, Steffen Guenther
Art Buying: Eva à Wengen
Director Print Production: Bernhard Burg

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48157

Not that great.

kleenex's picture
kleenex
Activity Score 48157

Not that great.

DDfromSD's picture
DDfromSD
Activity Score 12

Agreed. Maybe I'm dumb, but this concept needed some explaining. I generally take that to be a sign of an ineffective ad.

Checho's picture
Checho
Activity Score 308

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