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Alley, 2

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: BBDO Toronto, Canada

Open your mind.

Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Retouchers: Jano Kirijian, Sam Robbins
Photographer: Shanghoon Jeong
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes

Comments (8)

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Highest Rated

Guest's picture
Guest

very good idea

aSma's picture
aSma
Activity Score 91

Nice execution !

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the photography, but the line stinks.

'Open your mind' is a totally vacuous statement. The benefit of the visual proposes it that the Smart Car goes place other cars can't. If the line reinforced this claim the ad would have worked for me. As is, it totally misses the mark. I'm surprised the CD didn't recognize this disparity.

Adaddicted's picture
Adaddicted
Activity Score 3435

its better without the line.

withalltherespects

raulbanderas's picture
raulbanderas
Activity Score 357

nice

V's picture
V
Activity Score 76

lovely!

luispiter's picture
luispiter
Activity Score 2756

vety nice

tytpol's picture
tytpol
Activity Score 777

Yeah yeah yeah. A small car. Wow............ zzzzzzzzzzzzzzz....

Guest's picture
Guest

very good idea

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