Smart: Alley, 2

Open your mind.

Advertising Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Retouchers: Jano Kirijian, Sam Robbins
Photographer: Shanghoon Jeong
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes

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8 comments

aSma's picture
aSma
91 pencils

Nice execution !

thedesignaddict's picture
thedesignaddict
5393 pencils

I like the photography, but the line stinks.

'Open your mind' is a totally vacuous statement. The benefit of the visual proposes it that the Smart Car goes place other cars can't. If the line reinforced this claim the ad would have worked for me. As is, it totally misses the mark. I'm surprised the CD didn't recognize this disparity.

Adaddicted's picture
Adaddicted
3435 pencils

its better without the line.

withalltherespects

raulbanderas's picture
raulbanderas
357 pencils

nice

V's picture
V
76 pencils

lovely!

luispiter's picture
luispiter
2756 pencils

vety nice

tytpol's picture
tytpol
776 pencils

Yeah yeah yeah. A small car. Wow............ zzzzzzzzzzzzzzz....

Guest's picture
Guest

very good idea

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