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Smart

Published/Aired: 
May 2008
Description: 

Children who watch their parents smoke are twice as likely to start smoking.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Illustrator: Gregory Ferrand
Retoucher: Jeroen Wartenbergh

Comments (7)

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Highest Rated

JeffWalker's picture
JeffWalker
Activity Score 12

The visual(s) are not compelling enough to make people read all that copy–especially with the hand drawn type. However, what a strong tag line! That ad would be so much more effective if the tag line (Children who watch their parents smoke...), was just simply set on a white back ground. This is one of those cases where the art gets in the way of the message.

Algareto's picture
Algareto
Activity Score 216

Nice copy!

step 1 step 2's picture
step 1 step 2
Activity Score 38

Bad illustration.

white widow's picture
white widow
Activity Score 137

This copy is much better than the first´s ad

second_creator's picture
second_creator
Activity Score 754

nice

copywriter

omni's picture
omni
Activity Score 137

i think the copy is too long.

fala fulani's picture
fala fulani
Activity Score 254

Alot of that copy is really pointless. The thing about the digital watch, really!!! Its a waste of real estate, but it starts and closes nicely. Should have started more powerfully though.

JeffWalker's picture
JeffWalker
Activity Score 12

The visual(s) are not compelling enough to make people read all that copy–especially with the hand drawn type. However, what a strong tag line! That ad would be so much more effective if the tag line (Children who watch their parents smoke...), was just simply set on a white back ground. This is one of those cases where the art gets in the way of the message.

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