May 2008
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Children who watch their parents smoke are twice as likely to start smoking.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Illustrator: Gregory Ferrand
Retoucher: Jeroen Wartenbergh

Comments (7)

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Highest Rated

JeffWalker's picture
12 Activity Scores

The visual(s) are not compelling enough to make people read all that copy–especially with the hand drawn type. However, what a strong tag line! That ad would be so much more effective if the tag line (Children who watch their parents smoke...), was just simply set on a white back ground. This is one of those cases where the art gets in the way of the message.


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