8 comments

monicamexico's picture
monicamexico
830 pencils

The visual is the same thing three times and conflicts the copy. It's called Small Step - no quick fix, no easy way out, no dropping tons of weight in a week. So instead of all the air rushing out, focus on the little changes that make big differences.

bara bara baez's picture
bara bara baez
148 pencils

Lame

fractalrene's picture
fractalrene
1506 pencils

It works. The message is delivered, there's an idea behind... It works.

Afronuts's picture
Afronuts
136 pencils

Cool idea. But I agree with monicamexico. Name conflicts with the visual

Kateter's picture
Kateter
2029 pencils

wasn't this shortlisted in Cannes few years ago? I'm pretty sure it was.

joelapompe's picture
joelapompe
3649 pencils

it was done like 3 or 4 times before, even in the ambient category stuck on a tshirt!

http://www.joelapompe.net / Facebook : Joelapompe

bara bara baez's picture
bara bara baez
148 pencils

I has a dream I made this ad.

jungleraven's picture
jungleraven
291 pencils

done by Euro RSCG, India, last year.

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