Small World Travel Agency: Disco
Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch
Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann


9 Comments
Seems a valid point but I have to think about this one:
http://adsoftheworld.com/media/print/axe_shaved
The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.
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Jaap, you don't understand the campaign. It makes perfect sense.
Vis a vis the Axe campaign, it is totally different.
I like the idea.
could have been taken a lot further
not working for me.
Ho hum.
I cannot see idea here.
It's boring
nice idea..