Small World Travel Agency: Disco

Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Seems a valid point but I have to think about this one:
http://adsoftheworld.com/media/print/axe_shaved

The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.

atb2005's picture
atb2005
13567 pencils

Jaap, you don't understand the campaign. It makes perfect sense.

Vis a vis the Axe campaign, it is totally different.

Akshay Kuma's picture
Akshay Kuma
38 pencils

I like the idea.

simonds08's picture
simonds08
598 pencils

could have been taken a lot further

kleenex's picture
kleenex
26914 pencils

not working for me.

Lazarus's picture
Lazarus
1502 pencils

Ho hum.

fotdot's picture
fotdot
673 pencils

I cannot see idea here.

niniasufle's picture
niniasufle
407 pencils

It's boring

pabzi007's picture
pabzi007
108 pencils

nice idea..

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