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Disco

Agency Network: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by BBDO, Switzerland for Small World, within the category: Transport.

Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann

Comments (9)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Seems a valid point but I have to think about this one:
http://adsoftheworld.com/media/print/axe_shaved

The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.

atb2005's picture
atb2005
Activity Score 13557

Jaap, you don't understand the campaign. It makes perfect sense.

Vis a vis the Axe campaign, it is totally different.

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

I like the idea.

simonds08's picture
simonds08
Activity Score 598

could have been taken a lot further

kleenex's picture
kleenex
Activity Score 49562

not working for me.

Lazarus's picture
Lazarus
Activity Score 1536

Ho hum.

fotdot's picture
fotdot
Activity Score 673

I cannot see idea here.

niniasufle's picture
niniasufle
Activity Score 407

It's boring

pabzi007's picture
pabzi007
Activity Score 108

nice idea..

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