Small World: Disco

Exciting conversations don't come out of your schoolbook.
Language courses abroad:

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann

December 2011


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Seems a valid point but I have to think about this one:

The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.

atb2005's picture
13561 pencils

Jaap, you don't understand the campaign. It makes perfect sense.

Vis a vis the Axe campaign, it is totally different.

Akshay Kuma's picture
Akshay Kuma
38 pencils

I like the idea.

simonds08's picture
598 pencils

could have been taken a lot further

kleenex's picture
40662 pencils

not working for me.

Lazarus's picture
1536 pencils

Ho hum.

fotdot's picture
673 pencils

I cannot see idea here.

niniasufle's picture
407 pencils

It's boring

pabzi007's picture
108 pencils

nice idea..

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