Small World: Bonjour
Brush up your French.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Thomas Kurzmeyer
Art Director: Isabelle Bühler
Copywriter: Wolfgang Bark
Illustrator: Christoph Seiler / SLS Illusion + Construction
Photographer: Jonathan Heyer
Image editors: Patrik Rohner (Retouche), Christoph Seiler (SLS Illusion)
Published: January 2013
Short rationale (optional): A language has to be used, otherwise it withers away, gets rusty, stays forgotten: This is the insight that the campaign for the Swiss Language Travel Agency «Small World» is based on.