SM Stores: Pets do, 1

SM Stores: Pets do, 1

Pets do. Toys don't.
The SM Store toys department.

Advertising Agency: Cheil Communications, New Delhi, India
National Creative Director: Prathap Suthan
Executive Creative Director / Art Director: Viral Pandya
Copywriter: Prathap Suthan, Sabu Paul
Photographer: Siddharth Misra
Published: November 2007

Your rating: None Average: 2.5 (12 votes)

Comments

Submitted by amsterdam73 on Mon, 2008-04-07 06:39.

??

(30 sec. later) ah, i get it after seeing the other 2 ads

Submitted by reject_subject on Mon, 2008-04-07 06:39.

so what's the message? keep toys not pets? don't like it! nope!

Submitted by PurpleHaze on Mon, 2008-04-07 06:47.

for a second i thought it was one of those road safety ads till i saw all of em...
dogs getting run over and toys somehow don't go together...
*BendingTheTwisted*

Submitted by federal highway on Mon, 2008-04-07 07:31.

.................

Submitted by federal highway on Mon, 2008-04-07 07:27.

come on sabu, wht the $@#@

abhishake.das's picture
Submitted by abhishake.das on Mon, 2008-04-07 09:34.

I hate you for doing this to the pets, specially dogs. Pets are alive and friends for life, not the toys. What were you thinking...oh sorry, u weren't. Sadistic loser.

Submitted by teenie on Mon, 2008-04-07 12:19.

Um... I think maybe you missed the point here. It's aimed at people who's life doesn't permit pets. It's doing a service to pets, really.

Submitted by crazylegz on Mon, 2008-04-07 23:10.

This is so bad in many levels...'a pet is not a toy, it's for life' - slogan used in HK for SPCA.

Please respect life, even if you are trying to promote sex toy or sth, I don't care.

Submitted by panasit on Sun, 2008-04-20 04:35.

'a pet is not a toy, it's for life'

Problem is, people don't realize that. And when they get tired of their pets, or face the reality of having to raise one, they try to get rid of the animal. Isn't that worse?
I know sooooooooooooo many people who buy pets and regretted it. But you don't get sick of and throw a living being away like that.

-Tung
--good idea is enemy of great idea

Submitted by niru1984 on Tue, 2008-04-08 00:21.

WTF! THIS IS SO DAMN CRUEL AND INSENSITIVE TO PET OWNERS.

Submitted by niru1984 on Tue, 2008-04-08 00:23.

AND TEENIE, PEOPLE WHO ARE NOT ALLOWED TO BRING UP PETS WOULD HAVE OBVIOUSLY WANTED PETS. USE YOUR HEAD.

Submitted by Abra Cadabra on Fri, 2008-04-11 17:19.

I can't believe the vitriol toward these ads. THESE AREN'T REAL ANIMALS, PEOPLE!!!!!!

I think these are cute and fun. In no way do they promote anything bad. They're simply saying that, if you don't want the hassle of a real pet, just come by our store and buy yourself a cute little stuffed dog. What's the problem here?