SM Store: Lev Tolstoy

SM Store: Lev Tolstoy

Books cost tree. Watch a movie.

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: June 2007

Your rating: None Average: 1.2 (136 votes)

Comments

Submitted by nice gaijin on Sun, 2008-01-27 01:04.

because movies are so much more environmentally friendly to produce?

I get it, and I don't like it at all.

Submitted by 73dpi on Sun, 2008-01-27 05:19.

Print ads cost tress too.

loader's picture
Submitted by loader on Sun, 2008-01-27 05:37.

so the script will be written in the sand?

Submitted by James Dean on Sun, 2008-01-27 07:14.

I dislike all the ads in this series. They don't make enough sense, the one that does is just stupid.

James Dean.//

Submitted by Anne on Sun, 2008-01-27 09:05.

Please, do not minimize the importance of books.

nirmalranganathan's picture
Submitted by nirmalranganathan on Mon, 2008-01-28 07:35.

Single dimensional thinking... The team has not thought beyond the paper and the trees... Film productions cause so much damage to the environment... Will they come up with another idea for that?...

Submitted by Margaret Gay on Mon, 2008-01-28 14:47.

What the hell is that? That advert needs to be burnt...

Submitted by sold on Mon, 2008-01-28 14:57.

this is really bullshit!!
very bad strategy!

Submitted by p_hollis on Mon, 2008-01-28 15:01.

Deplorable strategy, lousy art direction. Kill 'em.

Submitted by Totto on Wed, 2008-01-30 08:23.

Kill em all.(Sabu&satheesh too).Let God sort em out.

Submitted by fleas15 on Sun, 2008-02-03 12:15.

dont like. very dull indeed

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