SM Store: Dog, 1

A whole new section of vegetarian dog food. SM Store.

Advertising Agency: Out of the Box, New Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Guneet Pandya, Sabu Paul
Photographer: Sunil Gupta
Post Production: Ajay Yadav, Sunil Singh

1 comment

Billoughsby's picture
Billoughsby
5091 pencils

Let's see if I can sneak this in with the Yorkie: Someone on AoTW said recently that this sort of thing, the hand-crafted image, is huge in India. He was very quickly tongue-lashed by some members of AoTW who took what he said in the absolute worst possible way. Well, I think it is worth considering that the Indian audience may appreciate some aspect of this ad that flies by us. -- And that they appreciate it not because we are hip and they are hicks -- which is how the offended guys took it -- but possibly because they see through our own scam, the very worthlessness of some of the things we treasure in ads, where we don't.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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