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Agency: 
Published/Aired: 
March 2008
4609
Description: 

Print advertisment created by Lins, Malaysia for Slimming Sanctuary, within the category: Professional Services.

Walk into a new you.

Advertising Agency: Lins Advertising, Malaysia
Creative Director / Illustrator: Eugene Yap
Art Director: Eugene Yap, Yin Sau Lun
Copywriter: Brandon Jude

Comments (38)

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troika02's picture
troika02
Activity Score 212

cool. so unless you get that thin, you can't get out.

EGGO's picture
EGGO
Activity Score 354

This has to have been done before, because an acquaintance tried pitching this very idea to me.

You have to hate advertising in order to truly love it.

jazarah's picture
jazarah
Activity Score 1262

nice, i guess

Olafski001's picture
Olafski001
Activity Score 1193

it has been done the other way around for a boxing/training club
entrance small and exit large

krautland's picture
krautland
Activity Score 3216

you are right. it's a complete rip-off of an old gold's gym ad.
I think it was in the 95 CA annual.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

yep.

ahpitt's picture
ahpitt
Activity Score 342

i have seen that gym ads too.

Copy Cat ! Meow ~~

-__-

ahpitt's picture
ahpitt
Activity Score 342

Oh my god. It's from my home town. Shame ...

eugenius's picture
eugenius
Activity Score 396

Hahaha... Why dont u post some of your ads and let me have some f**king comment of yours.

krautland's picture
krautland
Activity Score 3216

little thin skinned there, aren't you?
in case you mean me... look and ye shall find.

Sharp's picture
Sharp
Activity Score 216

Seen this execution a few times. For Golds gym for example but reversed. Walk in skinny (thin door) walk out huge (Big door)

klaussnow's picture
klaussnow
Activity Score 1675

seriously, the ripoffs are soooooo blatant, or these agencies don't even go out into the daylight at all.

... its already been done...

Anne's picture
Anne
Activity Score 508

Done. Babybel light cheese (2001) ref: Cannes archive, Gold Gym (1998) ref : C.A. annual.

everartz's picture
everartz
Activity Score 7609

yeah! this was done before...
--
Everartz

| everartz |

bknowlden's picture
bknowlden
Activity Score 3647

This has been done SEVERAL times.

ivan's picture
ivan

One of them here: http://adsoftheworld.com/media/print/weight_watchers_doors but I don't have the classic ad done for Gold's Gym from years ago with the brick wall.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

http://adsoftheworld.com/media/print/fitness_company_elevator

Another one, from a series, there's one with a swimming pool, a Ford Mustang and a couple of doors....

raverus's picture
raverus
Activity Score 1476

bad bad bad

judy.y's picture
judy.y
Activity Score 79

sorry to be picky, but the reflection.... and the idea is kinda old...

a2o's picture
a2o
Activity Score 139

Old Wine... New Bottle.

Just like our Hindi Films...

Vicomte's picture
Vicomte
Activity Score 287

DONE DONE DONE

Zeus's picture
Zeus
Activity Score 906

DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE

360 grados's picture
360 grados
Activity Score 305

very good idea

Signe_S's picture
Signe_S
Activity Score 357

Maybe it´s done before. Maybe not. Anyway I really don´t think this is a good way to speak to the potential target group. Have you never learned the rule of tone and voice "We understand you.". Making an ad like this surely doesn´t witness of an agency that understand the tg. Would you make the opposite ad for anorectic girls? No propably not. What´s the difference?

eugenius's picture
eugenius
Activity Score 396

I think one of the most important thing is grab the attention of the readers b'cos that's where everything starts. If no one pays attention to the ad the message would not get thru. A lot of AWARD WINNERS also exaggerate their product benefits.

- end - of your creative life

:-X

StPepper23's picture
StPepper23
Activity Score 269

done in different ways for light cheese and so on

Claudio's picture
Claudio
Activity Score 9

This idea has been made one thousand times. Your creative director needs to see more ads.

jaws of wan hoon's picture
jaws of wan hoon
Activity Score 74

Long Yun Siang and Wan Hoon: This had been done before. Cut the crap.

EX AD's picture
EX AD
Activity Score 10

Mr Eugene , Pls CUT the CRAP. do u know what is advertising all about? is not about AWARD, is about helping ur client SALE. AS an senior AD, i guess u know just maybe u are lost now...

Yin's picture
Yin
Activity Score 91

hello ex ad, i'll stop by : (removed by yin) and discuss all the client driven ideas with u. i wanna boost the sales of our company too...hope to see u soon.

EX AD's picture
EX AD
Activity Score 10

dear yin, pls don't stalk me, i have no time for u. i don't even know u.

Yin's picture
Yin
Activity Score 91

just kidding....just felt funny that u put ur whole address there...ok..let me removed it...sorry to offend u....

nightingale's picture
nightingale
Activity Score 22

Milk of shame

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Boredom

aristiyanto's picture
aristiyanto

One of that "been there, done that" feelings.
I got that idea killed in my braindstorming session.

Guest's picture
Guest

i think its okay.not saying that its great tho.nothings original nowadays.most of us in this business and the public hv seen the ad, but not everyone.its not about where u took it from, but where you take it to. there will always be new eyes out thr. i dont see any harm.just my 2 cents.keep it up.

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