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38 comments

troika02's picture
troika02
212 pencils

cool. so unless you get that thin, you can't get out.

EGGO's picture
EGGO
352 pencils

This has to have been done before, because an acquaintance tried pitching this very idea to me.

You have to hate advertising in order to truly love it.

jazarah's picture
jazarah
1262 pencils

nice, i guess

Olafski001's picture
Olafski001
1194 pencils

it has been done the other way around for a boxing/training club
entrance small and exit large

krautland's picture
krautland
3204 pencils

you are right. it's a complete rip-off of an old gold's gym ad.
I think it was in the 95 CA annual.

thirty6chambers's picture
thirty6chambers
1464 pencils

yep.

ahpitt's picture
ahpitt
342 pencils

i have seen that gym ads too.

Copy Cat ! Meow ~~

-__-

ahpitt's picture
ahpitt
342 pencils

Oh my god. It's from my home town. Shame ...

eugenius's picture
eugenius
396 pencils

Hahaha... Why dont u post some of your ads and let me have some f**king comment of yours.

krautland's picture
krautland
3204 pencils

little thin skinned there, aren't you?
in case you mean me... look and ye shall find.

Sharp's picture
Sharp
216 pencils

Seen this execution a few times. For Golds gym for example but reversed. Walk in skinny (thin door) walk out huge (Big door)

klaussnow's picture
klaussnow
1677 pencils

seriously, the ripoffs are soooooo blatant, or these agencies don't even go out into the daylight at all.

... its already been done...

Anne's picture
Anne
507 pencils

Done. Babybel light cheese (2001) ref: Cannes archive, Gold Gym (1998) ref : C.A. annual.

everartz's picture
everartz
7611 pencils

yeah! this was done before...
--
Everartz

| Everartz |

bknowlden's picture
bknowlden
3647 pencils

This has been done SEVERAL times.

ivan's picture
ivan

One of them here: http://adsoftheworld.com/media/print/weight_watchers_doors but I don't have the classic ad done for Gold's Gym from years ago with the brick wall.

Ivan Raszl, admin of AotW

LeeHarvey's picture
LeeHarvey
3045 pencils

http://adsoftheworld.com/media/print/fitness_company_elevator

Another one, from a series, there's one with a swimming pool, a Ford Mustang and a couple of doors....

raverus's picture
raverus
1478 pencils

bad bad bad

judy.y's picture
judy.y
79 pencils

sorry to be picky, but the reflection.... and the idea is kinda old...

a2o's picture
a2o
139 pencils

Old Wine... New Bottle.

Just like our Hindi Films...

Vicomte's picture
Vicomte
287 pencils

DONE DONE DONE

Zeus's picture
Zeus
912 pencils

DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE,DONE

360 grados's picture
360 grados
305 pencils

very good idea

Signe_S's picture
Signe_S
357 pencils

Maybe it´s done before. Maybe not. Anyway I really don´t think this is a good way to speak to the potential target group. Have you never learned the rule of tone and voice "We understand you.". Making an ad like this surely doesn´t witness of an agency that understand the tg. Would you make the opposite ad for anorectic girls? No propably not. What´s the difference?

eugenius's picture
eugenius
396 pencils

I think one of the most important thing is grab the attention of the readers b'cos that's where everything starts. If no one pays attention to the ad the message would not get thru. A lot of AWARD WINNERS also exaggerate their product benefits.

- end - of your creative life

:-X

StPepper23's picture
StPepper23
269 pencils

done in different ways for light cheese and so on

Claudio's picture
Claudio
9 pencils

This idea has been made one thousand times. Your creative director needs to see more ads.

jaws of wan hoon's picture
jaws of wan hoon
76 pencils

Long Yun Siang and Wan Hoon: This had been done before. Cut the crap.

EX AD's picture
EX AD
10 pencils

Mr Eugene , Pls CUT the CRAP. do u know what is advertising all about? is not about AWARD, is about helping ur client SALE. AS an senior AD, i guess u know just maybe u are lost now...

Yin's picture
Yin
91 pencils

hello ex ad, i'll stop by : (removed by yin) and discuss all the client driven ideas with u. i wanna boost the sales of our company too...hope to see u soon.

EX AD's picture
EX AD
10 pencils

dear yin, pls don't stalk me, i have no time for u. i don't even know u.

Yin's picture
Yin
91 pencils

just kidding....just felt funny that u put ur whole address there...ok..let me removed it...sorry to offend u....

nightingale's picture
nightingale
22 pencils

Milk of shame

yun siang orangutan's picture
yun siang orangutan
298 pencils

Boredom

aristiyanto's picture
aristiyanto

One of that "been there, done that" feelings.
I got that idea killed in my braindstorming session.

Guest's picture
Guest

i think its okay.not saying that its great tho.nothings original nowadays.most of us in this business and the public hv seen the ad, but not everyone.its not about where u took it from, but where you take it to. there will always be new eyes out thr. i dont see any harm.just my 2 cents.keep it up.

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