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Sleep

Published/Aired: 
February 2008
Description: 

The lights are on but no-one's home.
Sleep before you drive.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Director: Scott Henderson
Photographer: Diederik Van Heyningen
Retoucher: Geoff Francis
Copywriter: Dan Moth

Comments (12)

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Highest Rated

Guest's picture
Guest

Very good use of black humour in this one.

jazarah's picture
jazarah
Activity Score 1262

good one

Pogi5's picture
Pogi5
Activity Score 253

Little confused. It's New Zealand he's driving on the correct side of the road isn't he?

mmackinven's picture
mmackinven
Activity Score 1608

Yep they're on the right side, well left :P

jimkuz's picture
jimkuz
Activity Score 410

I especially like the headline type handling - fuzzy, fading from white to gray - I've felt that way driving before.
This ad is definitely thought provoking. You need to drive defensively. You never know what the other drivers might do.

Gilblas's picture
Gilblas
Activity Score 10

the copy is just like a french expression that means that someone is totally dumb, completely "mind absent". this can make all sense with the message of this ad.

biabitch's picture
biabitch
Activity Score 298

love the copy!

Whitefang's picture
Whitefang
Activity Score 509

weak pun, average.

vinaks's picture
vinaks
Activity Score 30

You're mine and not your own.

teenie's picture
teenie
Activity Score 1894

I like it. A pun can work, just like here: the lights are literally on and the driver's asleep, plus the driver is crazy to pull something like that. It swings both ways. Well written, very thought provoking.

BFB's picture
BFB
Activity Score 936

I think the pun works very well here. Does it need a different visual? Dunno, but the copy is great.

Guest's picture
Guest

Very good use of black humour in this one, if that is what the ad is going for.

Guest's picture
Guest

Very good use of black humour in this one.

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